Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Lack the resources to put a skill showcase together?

Resources 78

Resources Creativity Publicity Local 78

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Best Buy shares CEO video message initially aimed at employees on LinkedIn.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

OCTOBER 4, 2023

By working together, PR professionals and mental health organizations can amplify messages and resources, reaching a larger audience and fostering a sense of community. Promoting employee wellness programs Promoting employee wellness programs within organizations can have a positive impact on both employees and the broader community.

Strategy 88

Strategy Employee Education Resources 88

Onclusive

APRIL 12, 2018

I also like our renewed focus on internal communications, in support of employee value proposition work that is happening and being led by our talent management team at UL. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

The Stalwart Blog

AUGUST 27, 2019

Our founder, Dr. Ann Clark, started the company 36 years ago and when she saw the need for more employee assistance programs, service providers, or EAPs, as many people know us as. So the employer pays for the benefit of employees in the time of need when they need to speak with a mental health professional. Gilbert Manzano: Right.

Crisis 76

Crisis Interviews Employee Healthcare 76

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Shift Communications

SEPTEMBER 23, 2016

Usually when you’re a new employee at SHIFT, your manager walks you around the office to introduce you to everyone, so we got the joke a couple of times ‘Oh, did you plan your outfits for her first day?’ Being resourceful has several meanings. Asking questions in my mind is a huge positive for a new employee.

Interviews 60

Interviews Resources Writing Course 60

5W PR

MARCH 18, 2023

It enables businesses to gain visibility and attract resources. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Midsize firms with offices in strategic locations have scaled to offer integrated resources. This is an agency model that covers a core group of employees supplemented by senior experts. Fee income was up 12.8% Are there any hot areas?

Interviews 115

Interviews Agency Industry Measurement 115

Reputation Us

JUNE 14, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. We want all communities and employees to know: We see you.

Reputation 148

Reputation Financial Community Employee 148

PRSay

OCTOBER 27, 2020

In interviews, experts often default to the lingo they use in their day-to-day roles, forgetting that they’re speaking to a broader audience. But leaders who can decipher and simplify information will stand out as resources who can be relied on, Wright said. asked his employees to remember three numbers: six, 20 and 100.

Crisis Management 125

Crisis Management Crisis Employee Conference 125

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

ImPRessions - Crenshaw Communications

MAY 1, 2019

Insufficient interview prep. Just because a reporter or content editor has been sold on spending 20 minutes with a client as an expert resource, it doesn’t mean the story is in the bag. It pays to treat each and every interview (and pre-interview) opportunity as an audition. Ignoring red flags.

How To 257

How To Interviews Measurement Storytelling 257

Melissa Agnes

AUGUST 1, 2014

This article examines at how a platform modeled after an online dating website could be very resourceful for disaster response. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Treat Every Meeting Like a First Interview. Crisis Management Resources' Via @PatrickMeier. Via @SpinSucks.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Bianchi Biz Blog

OCTOBER 17, 2022

Every two weeks, Gravitas Detroit CEO and Founder Jan Griffiths welcomes executives, entrepreneurs and innovators in the field for long-form interviews. Plus, the Automotive Leaders Podcast is now on YouTube , where you can watch video of the interviews on demand. And we won’t be surprised if you catch the podcasting bug.

Automotive 87

Automotive Industry Leadership Interviews 87

Reputation Us

MARCH 27, 2023

There are many reasons companies may fail to implement their ESG goals: they may be unable to because they lack the resources to make necessary changes. Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees.

Reputation 78

Reputation Corporate Survey Employee 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. What worked for them?

Automotive 77

Automotive Mobile Technology Resources 77

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Midsize firms with offices in strategic locations have scaled to offer integrated resources. This is an agency model that covers a core group of employees supplemented by senior experts. Fee income was up 12.8% Are there any hot areas?

Interviews 60

Interviews Agency Industry Measurement 60

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. We formed a Charter Committee and are now branching off into a council of paid employee resource ambassadors.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. We formed a Charter Committee and are now branching off into a council of paid employee resource ambassadors.

Financial 78

Financial Education Community Employee 78

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. His first book, 99.3 Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

JULY 16, 2020

Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. We manage our time, projects and resources, and often begin to manage people.

Leadership 163

Leadership Meeting Employee Internal 163

Sword and the Script

NOVEMBER 3, 2020

Meltwater has the “happiest employees,” according to a third-party survey by Comparably, which “compiled from 10 million employee ratings across 60,000 U.S. Don’t miss this short interview about the SEMrush acquisition of Prowly. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 144

Instagram Technology Resources Employee 144

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. It’s a great opportunity to focus on industry trends, thought leadership and company culture – and let their voice be heard.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

PR 20/20

JANUARY 19, 2023

For high-value technical content, publish a blog post centered around that topic and add a call to action linking to that specific resource. Creating Q&A or video content featuring company employees, from assembly line workers to CEOs, can help further establish your credibility and humanize your business.

Analytics 81

Analytics Comparison Google Interviews 81

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. This is bad practice all around. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories.

Groups 104

Groups Employee Strategy Ethics 104

MaccaPR

NOVEMBER 5, 2021

Content guru Joe Pulizzi agreed with this in our agency’s interview with him.). Turning Your Employees Into Content Evangelists. General Mills and Lake O’ Lakes appreciate the power of their own employees becoming brand advocates who share content. How do we leverage our employees?

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. I would say the biggest challenge is having enough time and resources to cultivate those groups. Rapid Fire Round.

Employee 174

Employee Reputation Internal International 174

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 85

Measurement Survey Web Software 85