PRSay

MAY 26, 2020

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back.

Communications 191

Communications Crisis System Healthcare 191

PR in High Definition

MARCH 24, 2020

You’re better to establish the company in two key countries, than spread resources too thin and have a fleeting presence in four switch on, switch off countries. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. Another common faux pas is bundling results.

Local 48

Local Case Study Agency Resources 48

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Is there any downside? It definitely has.

Corporate 159

Corporate Groups Local Enterprise 159

PRSay

MARCH 23, 2018

Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”.

Storytelling 147

Storytelling Local Case Study Television 147

Deirdre Breakenridge

AUGUST 26, 2014

There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns. Many local chapters have working groups for new and young professionals.

Industry 316

Industry Fashion Travel Tourism 316

Ethical Voices

JANUARY 23, 2023

The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. You can have a big agency and say we have more resources and we can do things that a small agency can’t do. Incorporate ethics into your company values, employee training and culture.

Ethics 76

Ethics Publicity Education Reputation 76

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. Part of that was interviewing people at a metro stop and getting their takes on this. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

DECEMBER 5, 2022

Just explaining it like that to you, you might start to realize how complex communications can be when you’re talking about offices in a number of different countries, and also employees with different religions. You also must work with local languages. It’s a great resource and a great guide. Absolutely.

Ethics 78

Ethics Publicity Radio Local 78

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. Want to be interviewed for the Off Script series? 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. Mario Sánchez.

Leadership 60

Leadership Groups Employee Industry 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. Because it’s the biggest one in NZ, and while there’s stuff that could be better, overall it does things pretty well given its available resources. When people “get it” about PR. What do you regard as the lowest depth of misery in PR?

Real Estate 71

Real Estate Local Government Internal 71

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I am just finishing my term as president of my temple locally. Listen to the full interview, with bonus content, here : . ” Great question.

Ethics 52

Ethics Publicity Data Agency 52

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. The addition I would make today would be resources for long term post-crisis support. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization.

Reputation 52

Reputation Social Media Internal International 52

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? During those interviews, you should have spoken to customers about your competitors. How do you develop employees?

Strategy 138

Strategy Brand Branding How To 138

PR Conversations

OCTOBER 11, 2018

When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications 104

Communications Community Measurement Study 104

Onclusive

OCTOBER 3, 2017

With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Shashi Bellamkonda, CMO, Surefire Local. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Relevant industry media, of course, should be pitched and local media are another option. Exclusive or embargo? All should be touted.

How To 149

How To B2B Pitching Storytelling 149

Ethical Voices

DECEMBER 12, 2022

But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. I want to show progress, but I’m going to take listen to my employees first. So, not jumping on the bandwagon, but keeping it really, really local. We’re doing okay. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. She already has two internships under her belt, with the Multiple Sclerosis Society where she handled both media relations and social media, and the Women’s Resource Center, where her duties included planning fundraising events. You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0

Victorious PR

FEBRUARY 22, 2023

Here’s the conundrum—hiring a PR firm for your public relations is costly, training a team or employee in-house is timely, and not doing either of those things is detrimental to your success. Learn how to get the most out of every press coverage and leverage podcasts and TV interviews. Gain the trust of your target audience.

Real Estate 52

Real Estate Course Pitching Education 52

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. It could start on social media, but it could eventually hit the national news.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JULY 26, 2016

Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. Satellite media tours make it easy to repurpose resources. Needless to say, it’s all a bit overwhelming.

Strategy 40

Strategy Media Radio How To 40

Communications Conversations

MAY 3, 2017

Before I accepted my position with Boston Scientific, my involvement with SMBMSP came up in nearly every interview I had with every company. One of the major gaps I’ve seen lately relates to human resources, of all things. But here are a few spots I keep going back to: Wise Acre Eatery (locally sourced food and giant, thick-but bacon).

Healthcare 114

Healthcare SMB Social Media Meeting 114

MaccaPR

DECEMBER 19, 2016

Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. He is one half of the team behind comms2point0 , a free online resource for creative communicators. .

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40