Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 144

Analysis Tools Software SMB 144

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. To learn more, download the full whitepaper here. .

How To 221

How To Media Training Storytelling Financial 221

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” PR tech mentions Media list building with AI.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

MARCH 6, 2017

But what happens when the juiciest stories about a business aren’t flattering? Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

Reputation 159

Reputation How To Employee Financial 159

Cision

DECEMBER 1, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

SEPTEMBER 1, 2020

PE acquisitions like this often buyout the previous investors – and leave some funding for growth which is how the press release positions the deal. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.”

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. But PR is still about the story. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Newsfile

OCTOBER 24, 2023

Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. In addition, 86% of users think twice about buying from a company with negative reviews. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. If there are victims or potential victims, think about them and their needs and wants, and address them.

Communications 158

Communications Ethics Leadership Reputation 158

Cision

NOVEMBER 29, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 167

Examples Insurance Insurance Fashion 167

Landis PR

DECEMBER 12, 2022

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Non-financial reporting is important for listed and non-listed companies worldwide. 90% of consumers care about sustainability when buying goods and services.

Financial 52

Financial Government Storytelling System 52

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Then I saw another article on CommsTech which was also clearly about PR tech tools. PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

PRSay

AUGUST 25, 2020

“Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “You

Community 189

Community Brand Branding Resources 189

Doctor Spin

FEBRUARY 22, 2024

Monitor word-of-mouth and press coverage. However, there are lots of instances where the marketing toolbox falls short: Media Relations (Sometimes referred to as “Press Office.”) “Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

AUGUST 19, 2021

Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation. When people google your name, they’ll find only good things about you!

Reputation 118

Reputation Google Crisis Management Engineering 118

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. The report talks about health being more than physical health. Globally, that figure is 91%.

Strategy 40

Strategy Employee Resources Financial 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Yet some companies fall into the trap of just talking about themselves. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. It happens.

Agency 205

Agency Pitching Internal International 205

PR in High Definition

SEPTEMBER 22, 2020

The word ‘OK’ has been around for about 180 years. Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite.

Creativity 116

Creativity Employee Newspapers Crisis 116

Rock the Status Quo

OCTOBER 27, 2014

Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. There’s also the Winnipeg Free Press, which has a fantastic micropayment thing set up.”

Newspapers 178

Newspapers Industry Print Journalism 178

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. But it’s employee retention and engagement that will take priority. Jason Brown , Principal, PublicCity PR. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

ImPRessions - Crenshaw Communications

JULY 24, 2018

Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Stern + Associates

SEPTEMBER 22, 2022

Between impacts from large-scale news events breaking almost daily, after-effects of the pandemic, and concerns about ongoing global conflicts, the uncertainty of what’s coming next is taking a toll on our mental health, including at work. When organizations invest in mental health, it’s better for employees and better for business.

Employee 62

Employee Leadership Exercises Mobile 62

Reputation Us

MAY 12, 2020

Then, at the beginning of the financial crisis, I was the director of public relations at AIG, and later started a public relations firm representing banks and credit unions communicating through TARP. Q: How transparent should a credit union be about its vulnerabilities? Q: How frequently should I be communicating about the crisis?

Crisis 78

Crisis Financial Banking Crisis Management 78

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 What’s different about that? which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 11, 2019

Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12% The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. b) Press releases still have a place. Press releases get beat up. Be smart about it.

Study 139

Study Media Relations Media Measurement 139

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Shareholders, investors, financial institutions, etc. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? Instead of being promotional, these pieces are newsworthy, featuring our clients as thought leaders on the topic and offering tips or important information about their areas of expertise.

Survey 78

Survey Pitching Newspapers Software 78

PRSay

SEPTEMBER 1, 2017

I recently talked to one senior executive who said she improved her ability to read financial reports by doing so. Others include “The Portable MBA” and Business Expert Press book series. Some public relations professionals have pursued an MBA or other master’s degrees to improve their management skills.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

MaccaPR

JULY 24, 2019

The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. But what these brands failed to remember is that a CSR program isn’t about them. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

Reputation Us

JANUARY 3, 2020

In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. Among other things, it increases customer loyalty, attracts shareholders and helps recruit and retain top-tier employees. These elements are key to achieving increased profitability and long-term financial success.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191