Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Ditch the lazy fake news tag. Student support.

Ethics 108

Ethics Conference Advertising Advertising 108

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Banking Industry 104

PR Fuel

OCTOBER 27, 2020

The Great Elevator Pitch Press Release. A great elevator pitch should grab the attention and sum up who you are, along with what you do, in all the time it would take to share an elevator ride with someone. The Well Edited Press Release. As such, you need to edit it properly. The Social Media Aware Press Release.

Examples 52

Examples SEO Writing Engineering 52

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. What about all those fancy media logos?

Financial 89

Financial Video Survey Google 89

Communications Conversations

DECEMBER 5, 2019

She’s a former media member. These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. I think back to a decade or so ago when most people might not have known what a Social Media Manager does.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Prohibition

AUGUST 21, 2019

In addition to promoting the upcoming Facebook Live to your Facebook followers, you should also promote the event across your other channels – from your alternate social media accounts, to mailers to your email database. Facebook Live is designed to create engagement and works best as a two-way conversation, rather than a one-way sales pitch.

Facebook 70

Facebook Film Video Mobile 70

Bad Pitch Blog

SEPTEMBER 8, 2007

“Fear is the path to the dark side” - Yoda “Speed and sloth are (two of) the paths to bad pitches” – Kevin Dugan Wow, it’s (really) bad when we start ripping off quotes from Star Wars. There’s been an up tick in the number of pitches being sent to me twice. De-duping a media list is a very basic, standard practice.

Media 40

Media Radio Newspapers Pitching 40

Bad Pitch Blog

JANUARY 29, 2008

We’ve got Glinda for good pitches. We’ve got Slick for the best worst of the bad pitches. There are a metric ton of pitches sent that arguably could suck more than they do. Meh, Feh and Bleah is a new way for us to vent, er, publish snippets of bad pitches and give some diamond in the rough pitches a quick makeover.

Pitching 40

Pitching Blogging Google Technology 40

Bad Pitch Blog

MARCH 28, 2007

“PR Firms = Propaganda” officially makes the producer, The Center for Media and Democracy, its own enemy. And this informational video is so slanted and bias, from the content to the editing, it’s the perfect example of what The Center for Media and Democracy is supposedly fighting against.

YouTube 40

YouTube Media Pitching Video 40

Bad Pitch Blog

DECEMBER 31, 2006

But the Bad Pitch blog tries to provide timely, relevant content. So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. The more you edit, the better your pitches get. The more you edit, the better your pitches get.

Pitching 40

Pitching Print Media Relations Writing 40

Buzzstream

OCTOBER 30, 2018

PR worked with media outlets to acquire media coverage. Editing and publishing front-end designed each individual report in the series (believe me, this took a LOT of time). Our PR team pitched to business publications in each city, leading to placements such as Boston’s American Inno and Indianapolis’ TechPoint.

Software 56

Software Report Data Strategy 56

Bad Pitch Blog

APRIL 24, 2006

They have nothing in common, but someone practicing among us submitted this question as a possible subject line for his pitch. This PR person thought it might get his pitch some attention. "I It appears my hopes were realized and this pitch was edited based on feedback from members of the discussion group.

Pitching 40

Pitching Groups Writing Media Relations 40

Bad Pitch Blog

JULY 7, 2006

We were dealt into the next bad pitch by an anonymous member of the news media. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. All edits are in BOLD and CAPS. I had to forward this pitch to you. But actually – I don’t care that much.

Pitching 40

Pitching Web Analysis Industry 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Bad Pitch Blog

FEBRUARY 14, 2006

Seasonal tie-in pitches. Why so many BAD Valentine''s Day pitches? We received several Valentine''s Day pitches for consideration, but the best one hails from the Windy City. Remember the rules love birds, EDITS IN ALL CAPS AND BOLD (and some commentary in parenthesis). We have little idea what they are pitching us on.

Pitching 40

Pitching Creativity Blogging Company 40

Cision

MAY 9, 2017

In the early days, I got a lot of: People who didn’t write about my core topics (content marketing and social media). Bad writers that required a lot of editing. The other day I got a pitch from someone who wrote a cooking blog and wanted to contribute a post on boiling eggs. Always, Always Promote the Content on Social Media.

Blogging 159

Blogging How To Guidelines Social Media 159

Bad Pitch Blog

FEBRUARY 20, 2006

Check out his good pitch and stay tuned to see why it doesn’t suck. -- From: GOOD PITCH Sent: Wednesday, May 5, 2004 5:28 PM To: Jonathan Wilde Subject: Story Idea: What if Darth Vader was a Maxim Intern Dear Mr. Wilde, Can you imagine the mayhem of having Darth Vader on the Maxim staff? Why does it glister as good pitch gold?

Pitching 40

Pitching Ethics Creativity Web 40

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. The subject line alone plunges to new depths of media relations sloth. The italicized words represent a second font used in the original email, betraying someone''s attempts at editing the e-mail or, cough, customizing it. So what else makes it suck?

Pitching 40

Pitching Technology Enterprise Energy 40

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. .&# Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

APRIL 25, 2017

For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Most of these ideas are good substance for blog posts and social media. See these related posts: Media Relations: Proven Ways to Get More Out of It.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Beyond PR

MAY 9, 2017

In the early days, I got a lot of: People who didn’t write about my core topics (content marketing and social media). Bad writers that required a lot of editing. The other day I got a pitch from someone who wrote a cooking blog and wanted to contribute a post on boiling eggs. Always, Always Promote the Content on Social Media.

Blogging 61

Blogging How To Small Business Guidelines 61

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. Since nos.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. Media relations. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Brett: Yeah, you mentioned media and media coverage. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript. Zach Silber, Chief Innovation Officer, Kivvit. Brett Lofgren. Talking Points.

Data 78

Data Media Analytics Energy 78

Bad Pitch Blog

MARCH 14, 2006

But would you rather have the media or PR people take these folks to task? Here are 10 more reasons we will continue the Bad Pitch blog in earnest. In book publishing, edits are important – Gawker The Track Changes tool in Microsoft Word provides a painful example of why attachments suck. It’s why we want good and bad pitches.

Pitching 40

Pitching Blogging Journalism Media Relations 40

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Bad Pitch Blog

APRIL 26, 2006

This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. But let’s set that aside and simply evaluate this from a pitch perspective. This line *might* work in a bar, but to start a pitch with it defies logic. From there, let us just say that using lol in a pitch at all is questionable.

Pitching 40

Pitching Real Estate Fashion Film 40

Cision

MAY 12, 2015

The proliferation of owned media. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. When I first got into communications, social media was met with “Oh, so you Facebook all day. The democratization of voice through social. Up next is RaeAnn Pickett.

Data 120

Data Nonprofit Instagram Analytics 120

Sword and the Script

JUNE 11, 2016

This is hardly a comprehensive examination and to be clear, I am not arguing blogging is better than a press release or media coverage. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. The brand is the gatekeeper. Did you know?

Blogging 60

Blogging Marketing SEO Content Marketing 60

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? If you have a media relations background, you’ve already recognized I used the media advisory format just now.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. It has the potential to interfere with earned media attribution some solution providers have brought to market.

Software 102

Software Analysis Data Tools 102

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164