Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 159

Media Relations Media Print Software 159

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. Download This Show. Producer Olivia Rosenman is a regular on Download This Show. Mumbrella.

Media 76

Media Journalism Radio Print 76

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. As each new entrant comes on the market, there is skepticism.

Communications 253

Communications Data Local Survey 253

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Critical Mention

JUNE 22, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. Download: content calendar for 2019 Twitter has published a really useful planning document. Founder A. Devers shared her story with Vanity Fair.

Twitter 61

Twitter Print Crisis Travel 61

Critical Mention

DECEMBER 10, 2021

Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google. Senior Marketing Manager, Critical Mention. Until next time!

Radio 116

Radio Instagram Analytics Mobile 116

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read? Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. It’s easy to point to generational divides in technology. Brands are not married to the idea of TV advertising, print media, billboards, etc. I’ll get to that.

Social Media 120

Social Media Media Measurement Advertising 120

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. It can be achieved if you work in marketing, sales or business development. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss. Stay Up to Date with Technology.

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Follow this link if you want to download the complete blockbuster otherwise read on. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. Of course, marketers can’t rely solely on earned media.

Media 75

Media B2C B2B Nonprofit 75

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” but “ How should I reach young adults?”. One answer may surprise you. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Shift Communications

DECEMBER 20, 2016

Click the image to download a printable PDF. You are welcome to download and print out the crisis communications chart above and freely distribute it, unaltered, wherever you choose, under the Creative Commons By Attribution, Non-Commercial Usage, No Derivatives 2.0 Vice President, Marketing Technology. US License.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Scott Public Relations

JUNE 26, 2020

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. What Does the Law Say? Is it that hard to verify a claim?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

David PR Group

OCTOBER 8, 2015

If they selected your manuscript, enlightened editors would massage it (at least that’s how I envisioned it) and carefully market it—including arranging a cover design, reviews, bookstore windows, signings, and maybe even a book tour. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Retail 40

Retail Print System Reputation 40

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 93

Marketing Local Crisis Management Internal 93

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I published a selection of 25 photos from my own collection, I think there are about 22,000 now, that I have taken in different years.

Radio 52

Radio Hotels Course Social Media 52

Newsfile

MARCH 21, 2023

Overall, there will be an improved user experience and the system will provide the technology of the future for Canada’s capital markets. Under the guidance of the Canadian Securities Administrators (CSA), the new platform will transition from the old legacy platform into the modern technology future.

How To 52

How To System Print Groups 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. H: What about the print quality? C: No-one’s going to market this book like I will. A book about creating timeless works, which grew out of the author’s original premise: a book about writing and marketing books. Hold on a Minute. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Shift Communications

DECEMBER 1, 2016

rental market, including the increase of occupancy rates and rental prices, we broke in with U.S. Our strong integration with marketing technology resulted in this business press hit in CNBC. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately.

Strategy 60

Strategy Print Insurance Insurance 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social. You’ll want a traditional clipping service.

Measurement 52

Measurement Communications Survey System 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 106

Print Marketing Real Estate Automotive 106

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

SEPTEMBER 2, 2010

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. In chatting terms it feels like taking a step backwards from chat technology. This brings up my second point.

Twitter 82

Twitter Resources Conference Facebook 82