Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 146

Interviews Media Study Course 146

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. They found all these newspapers, cards, and historic documents in the wall of the home. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. We need more critical thinking, more media literacy.

Education 97

Education Resources Interviews Study 97

PR for Anyone

OCTOBER 18, 2021

Having a story that will do this will give you a greater chance of getting your story in the media. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. With so many boomers, this was relevant to almost any media outlet. Good morning.

Financial 130

Financial Pitching Banking Retail 130

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. To that end, most PRs often draft a document – a briefing sheet – to help prepare executives.

Interviews 60

Interviews Media Fashion Report 60

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. How to pitch media. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 88

Public Affairs Communications Radio Television 88

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research . Be curious.

Agency 310

Agency Meeting B2B Conference 310

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 86

Automotive Meeting Media Mobile 86

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 60

Interviews Media Study Course 60

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches. Some people are more easily persuaded by a verbal conversation than a written document. Writing still matters. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. Create short social posts Generating social media content can sometimes be more difficult than it seems, especially if there is minimal news a client or agency can share. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ?

Analytics 81

Analytics Comparison Google Interviews 81

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

Stephen Waddington

DECEMBER 12, 2019

In the past six weeks, during the General Election campaign in the UK, we’ve witnessed an erosion of trust in institutions and the media. Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Their very foundations are crumbling.

Publicity 93

Publicity Media Facebook Newspapers 93

ImPRessions - Crenshaw Communications

OCTOBER 31, 2018

They’re great for collaboration, but when documents are inactive for a while, it’s easy to forget who else is in the mix. When editing a document originating with the client, or where they share access, it’s obviously best to keep snarky comments private. What could wrong with something as ordinary as Google Docs?

Technology 149

Technology Travel Interviews Meeting 149

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Let’s take interviews, for example. Just browse your feeds for a few minutes for a quick glimpse into what I’m talking about.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

PRSay

JULY 30, 2020

If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Splice up the content for social media. Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts.

Brand 197

Brand Branding Local Interviews 197

ImPRessions - Crenshaw Communications

APRIL 5, 2016

The savvy public relations team pounces on new media outlets with zeal, looking for the best ways to find placement opportunities. Ozy – A breath of fresh air in the digital media landscape. Fusion – The media brand for a young, diverse and inclusive world. The site seems ripe and open to smart PR pitching.

Media 120

Media Pitching Web Engineering 120

ImPRessions - Crenshaw Communications

MAY 24, 2016

This must hold true whether your team is speaking to media contacts, a room full of potential investors, or prospective customers. Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. Practice and perfect.

Interviews 136

Interviews B2B Pitching Company 136

Remote PR Jobs

SEPTEMBER 25, 2023

Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts. John Stellar, president of Everyone’s PR based in southern California, bills clients $1,000 to draft two media documents—including the company biography and a press release—and a $250 per month subscription fee.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. You can follow Erica on social media at: Twitter – @cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 104

Survey Report Media B2B 104

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. Customer Interviews Interviews are a more qualitative method of gathering data about your customers.

Survey 135

Survey Data Interviews Reddit 135

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. But one reporter has turned that trope on its head.

Report 120

Report Nonprofit Journalism Interviews 120