ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. In addition to generating written content, ChatGPT can also be used for media monitoring and analysis. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. I recoiled at every media request.

Conference 98

Conference Internal International Travel 98

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have to start with the reality that lots of people distrust the media.

Journalism 122

Journalism Conference Internal International 122

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.

Ethics 95

Ethics Education Internal International 95

Stephen Waddington

AUGUST 13, 2019

It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. In the public relations sector AI is transforming media and workflow. A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021.

Internal 84

Internal International Ethics Communications 84

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. Enter @PayGap, an ingenious Twitter bot that automatically calculated and responded with that particular company’s media gender pay gap.

Banking 212

Banking Nonprofit Twitter Advertising 212

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet.

System 52

System Employee Meeting Internal 52

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 159

Social Media Mobile Media Video 159

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research . Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 65

Internal International Data Media 65

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Red flags in a client relationship can include unrealistic timelines or expectations for earned media; excessive emails or calls outside of regular work hours, or unusual demands that fall outside the scope of work. Ramp up media opportunities . Has your media coverage slipped from the standards set at the beginning of the engagement?

Pitching 156

Pitching Agency Communications Internal 156

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

If your brand is focused on a specific region, that background may carry more weight with a podcast from the same area than with a national or international podcast where people don’t have access to the product or service. Another idea is to search by location. It’s also important to search where your competitors have been featured.

Pitching 350

Pitching Interviews B2B Leadership 350

PRSay

SEPTEMBER 14, 2023

As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Societies. I was on the ground for 30 days and we achieved great success landing stories in major media markets and top-tier publications.

Communications 157

Communications Internal International Local 157

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. After a frenzy of media attention and a peak of 9.6

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

MARCH 14, 2019

Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here.

SEO 204

SEO Writing Advertising Advertising 204

PRSay

JULY 30, 2020

Splice up the content for social media. Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. See if you can schedule a Zoom call to talk about what campus is like, or what opportunities you might have to intern with them in the future. Or, just utilize TikTok.

Brand 197

Brand Branding Local Interviews 197

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Sixty percent of company mentions on social media occur after office hours. Employees must be able to communicate their findings externally and internally.

System 120

System Social Media Media Data 120

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Traditional media skills such as radio broadcasting and television production are still vital. Some sailors are responsible for documenting sensitive incidents at sea and for collecting intelligence.

Public Affairs 88

Public Affairs Communications Radio Television 88

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Download Is Your IR Site a Security Liability?

Financial 159

Financial Web Banking Internal 159

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It covers societal issues impacting practice, media and innovative. Here are some suggestions for areas of study for students.

Publicity 103

Publicity How To Ethics Internal 103

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. While major media outlets made quite a fuss about the disclosure, it’s so small as to be barely statistically relevant.

Twitter 87

Twitter Social Media Media Analysis 87

PRSay

FEBRUARY 12, 2021

1, a Newmark-funded report was released, called “False Accusation: The Unfounded Claim that Social Media Companies Censor Conservatives.” If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I

Ethics 174

Ethics Communications Nonprofit Journalism 174

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Internal communication flows It’s important to set up transparent information flows between team members. Upkeep of media lists. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210

PR 20/20

NOVEMBER 22, 2022

Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. That doesn’t leave much time for promoting their expertise online and internally. Sharing accurate information internally and promoting expertise externally demonstrates thought leadership.

Internal 80

Internal International Meeting Leadership 80