The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” It’s a great creative outlet. Read as often as you can.

Writing 122

Writing Creativity Local Pitching 122

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246

Brand Branding eBook Leadership 246

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. . ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! The campaign video features the life of an entrepreneur who is grappling with the highs and lows of making it on their own at her local Starbucks. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Get Creative With WHO You Pitch. Put on Your Storyteller Hat. Pros/Cons of online loans versus local banks?

Pitching 100

Pitching Real Estate Banking How To 100

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Service storytelling We shared everything we learned. Set up a home studio for video training sessions and webinars.

Software 78

Software System Training Enterprise 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. However, your shout outs can also be in your own storytelling. Younger professionals have so much to share with you.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Get creative with thought leadership. Use your expertise to tailor each of these tips with a storytelling approach. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

OCTOBER 13, 2015

One of my favorite local Instagram campaigns is #onlyinmn. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? Simple, but brilliant.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

JULY 10, 2015

You know the person they’re talking about or have at least heard local stories about him. Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Images: Sara , Evan Forester (Creative Commons). The two men are sarcastic but relatable. When they speak, it’s like you’re being invited in on some great joke.

Video 120

Video Storytelling Local Creativity 120

PRSay

MAY 24, 2019

In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination. Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Your online platforms can become your destination.

Tourism 113

Tourism Travel Social Media Instagram 113

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the public relations industry, career growth, continuous learning and being a woman in business.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Stephen Waddington

MAY 31, 2018

I persuaded Super Cat PR to open in Newcastle to tap the growing local music scene,” said Matty. Storytelling, and a strong backstory helps engage music fans. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

MAY 16, 2019

Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

DECEMBER 2, 2016

Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities.

Film 120

Film Creativity Brand Branding 120

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 67) “I’m a storyteller.”. (click image for higher resolution). 12) “Write for businesses.”.

Employee 151

Employee Print Writing Survey 151

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. And it goes beyond products.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers. A public relations 101 course in college really attracted me to the field of study.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Beyond PR

NOVEMBER 29, 2016

Not odd like the insanely intricate plot, the number of easter eggs that would put your local park district to shame, or anything that hinted at what crazy twist or turn the show will take next. Storytelling for example, finds it roots in cave paintings and the earliest form of communication. Photo Credit: Flickr Creative Commons ).

Storytelling 40

Storytelling Agency Creativity Twitter 40

Cision

MARCH 31, 2016

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As ” Jered Martin | OnePitch.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Beyond PR

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 76

Industry Trade Shows Marketing Film 76

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

PR Conversations

APRIL 27, 2017

After a further five years, and nearly 600 PR Conversation posts, we refreshed the look and feel, but continued to offer a platform for informed discussion, where a wide variety of voices (including Toni’s) have conversed about public relations in a global-local context.

Blogging 58

Blogging Writing Pitching Storytelling 58

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” Whitaker-Moore underscored the importance of local news and cited some statistics about Axios’s investment therein — stats of which I was not aware: "Axios Local is now in 17 cities and we'll be in another 25 by end of this year.

Conference 36

Conference Journalism Web Comparison 36