ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Campaign is an international brand with multiple specialized sites for countries and regions, so it’s a great tool for keeping tabs on news taking place outside the US.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes As technology enables us to do more in business and in our personal lives, we find ourselves living in a state of continuous transformation. They are looking for new and creative ways to break through the noise with their story of why they matter and the value they provide to customers.

Communications 100

Communications Publicity Employee Reputation 100

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Unrealistic expectations. Most importantly, it’s a cooperative effort.

Agency 205

Agency Pitching Internal International 205

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” It’s a place where there are employee resource groups for women, LGBTQIA+, people of color, veterans and others.

Resources 142

Resources Nonprofit Groups System 142

Presspage

JULY 17, 2023

Consolidate Tools and Technologies One of the primary challenges faced by companies operating on a global scale is the proliferation of multiple tools and technologies across different regions. To overcome this challenge, organizations should strive to consolidate their communication tools and technologies into a unified platform.

Strategy 78

Strategy Communications Local Tools 78

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Your life is already AI-assisted. Get your copy of The New Rules of Marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come.

Education 122

Education Technology Policies Leadership 122

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

PR in High Definition

JUNE 28, 2022

Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site.

Reputation 62

Reputation Media SEO Case Study 62

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence. Focus the team’s time.

Agency 149

Agency Tools Technology Media Training 149

PRSay

SEPTEMBER 10, 2019

All video isn’t created equal, and different brands, platforms and topics require different creative pushes. This resource has been crucial for MediaSource projects like the Opioid Technology Challenge , which garnered record-breaking web traffic and hundreds of entries in a short period.

Storytelling 136

Storytelling Video Strategy Analytics 136

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Mindful Marketing

APRIL 4, 2020

Thanks to creative thinking and agile adjustments of their marketing plans, certain companies have rapidly repositioned themselves for productivity uninfected by the virus. Some of the mask producers include Carhartt, Eclipse International, and Gap. Giant Food Stores is highlighting “ contactless ways to shop.” Warner Bros.

Sports 106

Sports Healthcare Video Resources 106

Solo PR Pro

NOVEMBER 10, 2020

Communications professionals are valuable resources. Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. Clients are now able to seek out and manage agency relationships with specialists who fill in the skill gaps that might be present on their own internal teams.

Agency 64

Agency Software Enterprise Marketing 64

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Deirdre Breakenridge

AUGUST 21, 2015

This could be new technology, creative ideas about internal systems and processes, highlighting trends in the market or even pointing out regulations that would affect the business. These are a few ways that you can make the CFO “sing” your praises after a meeting or any encounter.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

This could be new technology, creative ideas about internal systems and processes, highlighting trends in the market or even pointing out regulations that would affect the business. These are a few ways that you can make the CFO “sing” your praises after a meeting or any encounter.

Company 150

Company Meeting Crisis Management Government 150

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60