Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. It was rapidly followed by Anthropic Claude 2 and Google Bard. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 119

Report Publicity Training Policies 119

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Contently - Strategy

SEPTEMBER 21, 2023

As this new landscape unfolds, understanding the interplay between human creativity and the precision of AI SEO tools becomes pivotal for success. Google has been astutely observant of the AI wave sweeping over content creation. Google has been astutely observant of the AI wave sweeping over content creation.

SEO 52

SEO Tools Engineering Google 52

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. The key to successful PR is being newsworthy and creative. You can also activate Google alerts on mentions about your competitors. The data may also inspire you to develop a creative campaign that paints your company in the best light.

Creativity 110

Creativity Data Measurement Product Launch 110

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” Yahoo declined” Now imagine if Yahoo had bought Google.

Data 0

Data Tools Technology Banking 0

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Here’s a look at some. Smart diplomacy.

Creativity 120

Creativity Course Meeting Technology 120

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. For Social Media, we like…. For Marketing in general, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Google Doc? Word document?

How To 177

How To Guidelines Content Marketing Video 177

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I.e., artificial intelligence can gather information from Google in a more advanced way. Host: Will this take the creativity and fun out of art? I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. The company sells services and was using proprietary technology to assist in the delivery of those services. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Mark My Words

JANUARY 14, 2021

‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’ Harry and Meghan wrote: ‘At Archewell, we unleash the power of compassion to drive systemic cultural change. in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. There’s the technology issue. I won’t be learning Mandarin or writing a book during lockdown. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis.

Transportation 84

Transportation Government Community Facebook 84

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. The bottom line: Don’t fear ChatGPT.

Automotive 80

Automotive Training Customer Service Data 80

Shift Communications

APRIL 1, 2016

HAROLD is based on the proven TensorFlow multidimensional data array artificial intelligence software, first developed by Google Brain, part of Google’s Machine Intelligence division. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. .” Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. 1 SEO.ai: Google is not against AI generated content and text any longer. This could free up PR professionals to focus on more strategic and creative aspects of their work. We’re facing a content explosion of epic proportions.

Resources 52

Resources Google Tools Industry 52

Flack's Revenge

AUGUST 28, 2018

They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music, and writing.

Privacy 120

Privacy Journalism Government Google 120

Shift Communications

DECEMBER 29, 2014

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Scott is also involved in exploring partnership opportunities with outside allies and helping develop and integrate new agency offerings across SHIFT’s account services, marketing technology and creative teams.

Analytics 102

Analytics Google Social Media Agency 102

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Among her top favorites is “not-com” domain extensions.

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

JUNE 12, 2018

Technology drives our communications, and that’s only going to increase, again and again, and again. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes.

Mobile 65

Mobile SEO Small Business Analytics 65

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Write content. Writing content takes a ton of time.

Marketing 42

Marketing Analytics Analysis Technology 42

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. PR media monitoring can be a breeze. This is the most important one for PR agencies.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. Finally, we were ready to write! And Why You Should Now.

Web 60

Web Internal International Storytelling 60

MaccaPR

DECEMBER 10, 2014

How dominant is Google now in search? Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground. Any advice for brands wrestling with how to optimize their content for search via Google?

SEO 98

SEO Interviews Blogging Engineering 98