ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Already, AI is emerging as a game-changer for ad tech, with a variety of uses that are solving problems and driving efficiencies.

Advertising 170

Advertising Advertising Analytics Data 170

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. Pattern89 is predictive marketing AI for Facebook, Instagram and Google ads.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. It already has, of course.

Google 186

Google Technology Course Creativity 186

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 Embrace the Technological Future.

Technology 60

Technology Crisis Communications Pitching Software 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Just ask Google. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

NewsWhip

JUNE 1, 2023

The reality of that looks a bit different in the present day, but concerns around AI have been a high interest topic, especially when they’re coming from those who helped pioneer the technology. Most recently this discussion was taken up by Ice Cube, who said that AI music was “demonic” after being asked about it on a podcast.

Technology 147

Technology Film Viral Ethics 147

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. They want to see third-party validation to understand just how valuable the technology is to the industry. Weshould get creative with tactics.

How To 241

How To Advertising Advertising Data 241

PR in High Definition

APRIL 30, 2024

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it.

Privacy 62

Privacy Energy Technology Financial 62

ImPRessions - Crenshaw Communications

JULY 18, 2023

From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania. For example, many brands are capitalizing on the new Barbie movie and betting that Barbie will still be hot by the fourth quarter.

Examples 293

Examples Consumer Software Analysis 293

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 96

Technology Ethics Tools Creativity 96

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. Tech tools for staying connected . We still love monthly Zoom happy hours, and have explored new features on Slack for productivity. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Go download the guide “Measure What Matters Most” , bookmark Think With Google, and think. Account Manager, Marketing Technology.

Google 107

Google Measurement Data-Driven PR Marketing 107

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. Three-in-five respondents have experimented with ChatGPT from OpenAI, followed by Bing Chat (35%) and Google Bard (33%). The payoff is expected to be creativity and higher-value work.

Publicity 141

Publicity Case Study Privacy Ethics 141

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Onclusive

SEPTEMBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a creative problem solver who gets things done. Learn our technology stack (Salesforce, Google, Salesloft, DiscoverOrg, and more) to become more effective and efficient at your job.

Software 150

Software Analytics Data Technology 150

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online. PR will always be a creative discipline. Combine Creativity With Hard Data to Unlock Earned Media’s Full Potential.

Big Data 166

Big Data Data Communications Creativity 166

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. It was rapidly followed by Anthropic Claude 2 and Google Bard. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 119

Report Publicity Training Policies 119

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. A Tik Tok campaign can potentially separate a B2B brand from the pack, as it shows a willingness to take a risk, be bold and creative, and deliver content on a more personal and engaging level. . Producing the right content.

B2B 276

B2B Social Media Brand Branding 276

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Staying Creative With Content. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5 years it took Facebook to hit that milestone.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Stern + Associates

JULY 13, 2023

A founding partner at Greyspace , a foresight consultancy, Oguntala’s interdisciplinary work fuses technology, design, future thinking and anthropology to offer organizations a holistic way of viewing the creative process.

How To 62

How To Technology Creativity Strategy 62

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Google Voice is easy to set up and convert into usable audio. Be Creative. Now is the perfect time to begin. Welcome Comments. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 147

Instagram Technology Resources Employee 147

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. Here’s a look at some. Harnessed hypercreativity. Smart diplomacy.

Creativity 120

Creativity Course Meeting Technology 120

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” Yahoo declined” Now imagine if Yahoo had bought Google.

Data 0

Data Tools Technology Banking 0

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus?

Creativity 40

Creativity Education Video Film 40

PR 20/20

MARCH 7, 2023

Google Analytics 4 Certification It’s impossible to succeed in the field of marketing without a deep understanding of data, and how to apply meaning to that data for actionable takeaways. But, most marketers are not data scientists, which is where Google Analytics 4 Certification comes in. Classify AI applications.

Course 52

Course Marketing Analytics Google 52