The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. Mike Falkow is the Creative Director of Meritus Media Inc. By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. You can stop reading there. AI is already in newsrooms.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

Maxim Behar

NOVEMBER 22, 2023

I.e., artificial intelligence can gather information from Google in a more advanced way. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. You can watch the whole interview here. Maxim: Yes and no.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Prohibition

JANUARY 4, 2023

By integrating your other marketing channels into your campaign, you’re able to position your brand as not only to your target audiences, but to search engines – as part of Google’s E.A.T PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

PR for Anyone

SEPTEMBER 16, 2022

And you can Google, you can find this stuff, National Bullying Prevention Month, National Cookie Month, sounds fabulous, National Book Month, National Dessert Month, and I’m just going through this whole list. But get creative. There’s also a bonus video in there about how to nail the interview when you get it.

Pitching 130

Pitching Financial Small Business YouTube 130

PR Job Coach

FEBRUARY 24, 2014

In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Have the people with whom you interviewed demonstrated leadership to you. You may want to scour the Internet, including Google to look for signs and validation. Is the company itself a leader? Collaboration.

How To 185

How To Leadership Interviews Google 185

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It takes rationality but little creativity to design an argument using conventional rhetoric.”. 1) What is storytelling? Uniting idea with emotion.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Google Voice is easy to set up and convert into usable audio. Be Creative. Now is the perfect time to begin. Welcome Comments. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders.

Agency 224

Agency Creativity Resources Measurement 224

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My prediction is that social platforms will continue to morph, expand, contract and disappear following in the iconic footsteps of My Space and Google+. My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Google is your BFF for this. Can you record a quick CEO interview related to last month’s press release or next month’s predictions?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Contently - Strategy

FEBRUARY 22, 2023

Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer.

Video 132

Video Strategy Marketing Instagram 132

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. During your micro campaign, you are going to get the most traffic via Google search, so take advantage by buying AdWords during the campaign.

How To 284

How To Instagram Mobile Video 284

Prohibition

MARCH 11, 2021

— Google UK (@GoogleUK) February 9, 2021. We got to get behind the camera, play interviewer and even try our hand at flower arranging.”. We live for all-things creative here at Prohibition and video content is something that definitely allows us to get our creative juices flowing.

Transportation 62

Transportation Video Creativity Training 62

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.”

Instagram 148

Instagram Technology Resources Employee 148

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Most shopping trips today start with Google.

Brand 185

Brand Branding Marketing Wireless 185

The Resolution Blog

MAY 24, 2017

We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Google rules on links in PR coverage. We love [link].

eBook 120

eBook Google Tools Analytics 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. discussion of weird Google results we had observed.

Video 153

Video B2B Film Marketing 153

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. Images: yosuke muroya , Tony Fischer , muffinn ( Creative Commons ). Myth #2: Press Releases are Dead.

SEO 120

SEO Web Writing Tools 120

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Interviews. Google Doc? In general, you’re better off requiring that any content you publish has not been previously published because Google penalizes duplicate content. Guidelines for Submitting. Media Tips. Also, list the topics you cover.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

OCTOBER 18, 2018

Read on for the full interview! I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers. In this climate, we can expect the pendulum to swing back towards creativity in the coming year.

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Right, so in Cambodia most people did not have the Internet or Google. In Cambodia, Facebook is almost like Google. Then they got Facebook.

Ethics 84

Ethics Radio Sports Facebook 84

Solo PR Pro

OCTOBER 30, 2018

Lisa Gerber of Big Leap Creative and The Gear Show podcast upgraded to the pro version so Calendly can help her manage appointments and events for her business and her podcast. “I I schedule podcast interviews plus the other typical stuff and each one requires different follow-up questions and notifications. Google Keep.

Skype 58

Skype Google Instagram Pinterest 58

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Search results and news on Google is about to be personalised to the user.

Tools 136

Tools Publicity Measurement SEO 136

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This means thinking about information that can be returned by a “Hey, Alexa/Google/Siri” command. A majority (78%) of U.S.-based

Survey 105

Survey Report Media B2B 105

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity.

Corporate 149

Corporate Viral Community Crisis 149

The Resolution Blog

DECEMBER 1, 2015

There we met the trailblazers in Agile and our vision for ING began to form; we saw how Google worked and we visited the Zappos HQ too. To ensure this happened everyone had to reapply for their jobs, from top to bottom, also I had to interview again. Visiting the HQs of Google, Zappos and Spotify really helped us visualise our goal.

Banking 120

Banking Communications Software Google 120

Flack's Revenge

SEPTEMBER 28, 2016

My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY. He met Jobs briefly before starting 9to5Mac, while working at a creative agency in Soho, on a campaign involving Apple. What about Google?

Google 120

Google Meeting Blogging Facebook 120