Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I.e., artificial intelligence can gather information from Google in a more advanced way. Host: Will this take the creativity and fun out of art? I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

PR Job Coach

FEBRUARY 24, 2014

In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Have the people with whom you interviewed demonstrated leadership to you. You may want to scour the Internet, including Google to look for signs and validation. Is the company itself a leader? Collaboration.

How To 185

How To Leadership Interviews Google 185

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. Be scrupulous. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement.

SEO 120

SEO Web Writing Tools 120

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. discussion of weird Google results we had observed.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Critical Mention

APRIL 26, 2019

Critical Mention is a media search engine, kind of like Google. Matt: Write code. Matt: Creative freedom. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company. Q: What’s your favorite color? Daniel [Sales]: Purple.

Engineering 88

Engineering Sports Analytics Google 88

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Right, so in Cambodia most people did not have the Internet or Google. In Cambodia, Facebook is almost like Google. Then they got Facebook.

Ethics 83

Ethics Radio Sports Facebook 83

The Resolution Blog

DECEMBER 1, 2015

There we met the trailblazers in Agile and our vision for ING began to form; we saw how Google worked and we visited the Zappos HQ too. To ensure this happened everyone had to reapply for their jobs, from top to bottom, also I had to interview again. We have cut so much wasted document writing and meeting time. Who inspired you?

Banking 120

Banking Communications Software Google 120

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. Google looks very kindly on this and gives you a gold star in search results. That’s where we’ll win.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Search results and news on Google is about to be personalised to the user.

Tools 136

Tools Publicity Measurement SEO 136

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. You want quality sites like Google News, Yahoo! When I compare the reads for this release to a previous one announcing my writing for Forbes, this one had nearly double the reads. Just sayin’.

Measurement 120

Measurement Software Nonprofit Analytics 120

Shift Communications

DECEMBER 6, 2016

Typically, broadcast stations cover the same stories year-over-year, for example a quick Google search of “sales of flowers” on Valentine’s Day pulls up page after page of stories. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Critical Mention

APRIL 26, 2019

Critical Mention is a media search engine, kind of like Google. Matt: Write code. Matt: Creative freedom. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company. Q: What’s your favorite color? Daniel [Sales]: Purple.

Engineering 62

Engineering Sports Analytics Google 62

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Critical Mention

JULY 28, 2018

Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television. Q: What went into the creative process behind Brockmire?

Film 113

Film Television Creativity Google 113

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. How much coverage did you receive for all those press releases and interviews that your agency secured?

Measurement 49

Measurement Analytics Google Agency 49

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Google “DIY PR” and you will get tons of results. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #1: Anyone can do PR. But that doesn’t mean you should.

Advertising 147

Advertising Advertising Pitching B2B 147

PR 20/20

MARCH 21, 2017

Write content. Writing content takes a ton of time. The service leverages machine learning to analyze writing samples and identify the most qualified writers on any given topic, reducing the cost and labor required to produce content. Review analytics and write performance reports. Automate content (at scale).

Marketing 42

Marketing Analytics Analysis Technology 42

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. I love that it keeps you on your toes and you need to move smartly, fast and creatively. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). In a podcast, you’re there… can stop midway through and say ‘I want to mention quickly blah blah blah’ and then I’m back to the interview. Ira Glass discusses preparation: 3. Augment your audio with text.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. I’ll admit, I used to worry about Google. Google, you are awesome.

Google 50

Google Hotels eBook Fashion 50

Waxing UnLyrical

OCTOBER 17, 2012

Working with existing assets and a graphic designer (as well as adding some low-cost music and recording a tight, focused narration track) can result in a compelling, graphic-driven piece for a fraction of the cost of shooting interviews about the research, or finding stock footage to try to illustrate your message.

Video 88

Video Interviews Resources Creativity 88

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. He has also been a marketer and accepts an occasional commission for business writing. Another constant is the number of times creative gets uselessly shredded by clients trying to prove something.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

Writing 71

Writing Pitching Study Data 71

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. You can find her on Twitter , on her thinking-aloud space, PR from the Beach , Google+ or here in the archives (as Catherine is PRC alumna) ! _.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. It’s the Google generation’s way of thinking. D’oh, you say. Pull out the bag of tricks. An image speaks a thousand words. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.

Digital PR 62

Digital PR Report How To Pitching 62