PR in High Definition

JUNE 22, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. Not exactly an idea generator per se, Yossarian is basically a search engine with a difference, aiming to help expand our ways of thinking through search and AI.

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Creativity Tools Engineering Groups 48

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. In both cases, I’ve been able to pursue stories while simultaneously editing and publishing content from outside authors or colleagues. Use people.

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Meeting Engineering Journalism Media 92

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

5W PR

APRIL 10, 2023

Meta Business Partners are a game-changing network of Meta partners with the expertise to help businesses face the tasks of today and engineer a path to the future. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. The payoff is expected to be creativity and higher-value work.

Publicity 141

Publicity Case Study Privacy Ethics 141

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” AI can help power our productivity in these more creative capacities. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

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Case Study Engineering Measurement Big Data 170

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

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SEO Tools Engineering Google 211

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

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Advertising Advertising Exercises Measurement 78

Stern + Associates

FEBRUARY 23, 2023

With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”

Creativity 106

Creativity Film Groups Engineering 106

Onclusive

DECEMBER 20, 2021

We invest heavily in research and engineering and it shows! In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. For Onclusive, innovation is in our DNA and our customers agree. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

Stern + Associates

AUGUST 16, 2023

We share the best clips from our chat with Columbia University Creative Machines Lab Director, Hod Lipson , in which we touched on the (near) future of driverless cars, how AI can manipulate with love and if AI self-awareness is in the cards.

Meeting 103

Meeting Ethics Energy Technology 103

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services. Give our services a try.

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Survey Trends Marketing Creativity 102

5W PR

JULY 20, 2023

Many companies display STEM-based toys that teach science, technology, engineering, and math concepts. Exhibitors engage children in interactive activities to demonstrate how toys can support educational goals and foster critical thinking, problem-solving, and creativity. Language-learning games and puzzles are also featured.

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Education Engineering Technology Creativity 60

Onclusive

JANUARY 28, 2021

That’s because we invest heavily in research and engineering – and it shows. Our Customer Success team not only holds your hand through onboarding, but we also partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the Onclusive platform.

Media 195

Media Customer Service Enterprise Technology 195

Stern + Associates

JANUARY 25, 2022

Dava Newman – rocket scientist-engineer, inventor, author and global explorer – is a rare expert who offers leaders an up-close view of the future of emerging technologies that will change how we live, work and play. says Newman. “As As a technologist and designer myself, what am I doing every day to positively impact society?

Engineering 62

Engineering Technology System Education 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

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Conference B2B Meeting Fashion 299

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. The problem arose a year or two after the cars made with those engine seals were sold.

Agency 108

Agency Automotive Engineering Education 108

Shift Communications

OCTOBER 29, 2014

Netflix is doing just that, preparing for the worst by intentionally “breaking” its systems for the purpose of exposing weakness and giving its engineers practice and experience in fixing them. PR professionals are planners; we’re creative; we’re ready for anything. Which we all know is a challenge for businesses that aren’t nimble.

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Crisis Communications Engineering Crisis System 125

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Use visually captivating imagery and videos across the brand’s website and social media platforms.

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Brand Branding Engineering Analytics 78

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc.

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Digital PR Reputation Employee Energy 246

Prohibition

DECEMBER 12, 2023

It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. AI can enhance productivity and speed up the process of things, but it will never be able to replace the creativity and communication style of human creators. Don’ts: Don’t solely rely on AI. Don’t neglect brand guidelines.

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Guidelines B2C Tools Creativity 62

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. According to Geoff Parker , the Charles E. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 96

Technology Ethics Tools Creativity 96

NewsWhip

NOVEMBER 9, 2022

This interest comes after some major moves that have already been made, such as Musk firing Twitter’s top executives and having Tesla engineers review the software code. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. .

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Twitter Brand Branding Retail 148

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

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Pinterest Creativity Video Retail 202

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

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Agency Survey SEO Social Media 223

Stern + Associates

MAY 6, 2024

Digital marketing is instrumental in sharing a brand’s story by finding creative solutions to drive brand awareness and lead generation—with an exact mix determined by the client’s goals.

Strategy 71

Strategy Marketing SEO B2B 71

Shift Communications

NOVEMBER 14, 2017

Move over, engineers. As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Stern + Associates

APRIL 26, 2023

How AI Will Define the Future of Everything The Ohio State University College of Engineering Dean Ayanna Howard sees great potential benefits to business and society in the future of AI. As we move further into the future, the intersection of technology and business will only become more complex.

Technology 62

Technology Engineering Corporate System 62

Critical Mention

JULY 13, 2021

I also can’t say enough about the work that our engineering, product and DevOps have done. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Pick Your Keywords.

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SEO Engineering Google Writing 174

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Drive Awareness. video marketing important, good video pr, best pr video. Video is a great way to grab the attention of your audience.

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Video Strategy SEO Engineering 62

Prohibition

JANUARY 4, 2023

By integrating your other marketing channels into your campaign, you’re able to position your brand as not only to your target audiences, but to search engines – as part of Google’s E.A.T PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Remember that Google is a question search engine. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Right” is the important word.

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Publicity Television Local Pitching 331

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Two of its key leaders, CEO Mark Compton and Director of Traffic Engineering & Operations Tom Macchione, shared with me the PTC’s priorities related to roadside signage.

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Guidelines Transportation Creativity Airlines 94

Burrelles Fresh Ideas

JANUARY 23, 2024

However, teaming up with machine learning engineers to tailor tools to your specific PR goals can be a wise move. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. There are specialized PR and marketing machine learning tools emerging all the time.

Technology 76

Technology Training Data Consumer 76

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. Storytelling is the engine of PR. Here is where a creative writing background can be useful — starting with the novelist’s rule of show, don’t tell.

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Writing Storytelling Pitching Creativity 147