Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. recently announced that Facebook accounts for 43 percent of traffic to media sites, beating out search engine giant Google. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate. Contact us to learn more or to request a live demonstration.

Communications 52

Communications Marketing Analytics Resources 52

Presspage

JULY 25, 2018

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

Ishmael's Corner

OCTOBER 22, 2014

Search Engine Watch blasted out this headline and accompanying post last week. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Any time you can slip in a “Freakin’ hard,” you automatically lift to the narrative. . - Not dependent on content?

SEO 140

SEO Web Engineering Google 140

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. In other words, PR strategies and programs that kickass and deliver big.

Public Affairs 49

Public Affairs Sports Engineering Local 49

OnePitch

SEPTEMBER 8, 2022

Journalists are using their inboxes as a search engine, so the more direct you are, the easier you will be to find when they ultimately go back to look for story ideas or sources. What’s the best pitch of yours that resulted in coverage and what elements made it successful? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Media Relations 98

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. We decide day to day.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

NOVEMBER 20, 2018

The risk is that if two links have the same content, a search engine will select one to return to a given search query. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? What about duplicate content? 6) It’s important to build internal links.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. 2) Visual Search Engine to Sell Search Ads. Is your PR agency bring creative ideas to the table? What sort of opportunities? 3) Big Business is Where Good Software Goes to Die. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Progress is slow.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. FirstUp named Cheryl Chavez as Chief Product Officer and Ed Bielawa as Chief Technology Officer.

Software 78

Software Case Study Technology Tools 78

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. How SEO works to get you in front of search engines and people. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Define your business and personal branding with focused and stylized messaging. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 92 percent focus on building new audiences. 89 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please. Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. The vision from the outset of the project was to design and engineer the most innovative solution in response to five key challenges facing customers in today’s construction sector.

Case Study 28

Case Study Social Media Study Media 28

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. Following Form. Following Form. Names are sacred.

Writing 40

Writing How To Report Comparison 40

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial.

Reputation 62

Reputation Media SEO Case Study 62

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 24, 2017

I expressed concern about the risk of unnatural link building and search engine penalties. Know a PR, marketing or sales leader with compelling ideas fit for print? I really love the creativity and freedom of what I do now.” 2) We once had a Twitter discussion about a link exchange as a marketing strategy. ” * * *.

Marketing 60

Marketing Ethics Interviews Google 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Her team leads social media, PR, creative and blogging for the brand. The digital world allows for a much more interactive experience.

Video 40

Video eBook Viral Infographics 40

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Your press release could be for traditional media, new media, buyers, investors, affiliates, or search engines. Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Remember, reporters and buyers both have seen a lot of press releases.

Writing 45

Writing Report Education Company 45

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Search Engines Become Top Source of Information.

Study 120

Study Engineering Mobile Crisis 120

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Search engines are the most trusted form of media (56%). Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit 120

Reddit Social Media Pitching Comparison 120

Shift Communications

SEPTEMBER 18, 2017

Suppose we looked at a very common data source: search engine data. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Example: Matching Search Intent to PR. How might we understand customer behavior to inform our public relations efforts?

Analytics 132

Analytics Data-Driven PR Data Software 132

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40