Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120

SEO Creativity Mobile Journalism 120

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Wadds Inc.

DECEMBER 1, 2023

A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. These softer factors are hard to quantify.

Publicity 52

Publicity Insurance Insurance Education 52

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Gretchen Krueger : What I’ve noticed is the lack of creative content. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations.

Education 52

Education Training Technology Journalism 52

Landis PR

JANUARY 3, 2024

Undoubtedly, Cruise has the technology and protocols in place to learn from and prevent these events from happening again. To respond to each incident, Cruise should have: apologized, explained what happened, outlined how it will prevent these types of incidents and adjust its technology and testing protocols appropriately.

Transportation 59

Transportation Film Television Education 59

The Resolution Blog

FEBRUARY 2, 2018

You’ll be onboarding, educating, and supporting our customers throughout their journey with us. You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content. Great writing is key.

Education 136

Education Tools Creativity Writing 136

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

The Resolution Blog

FEBRUARY 1, 2018

Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. You’ll be onboarding, educating, and supporting our customers throughout their journey with us. We experienced a problem in PR reporting and built technology to solve it. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Critical Mention

FEBRUARY 22, 2019

Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Image recognition software (4). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We will be making new investments over the coming months in talent and technology to advance the agency. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Stay educated. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. Sherry Turkle( @STurkle ), Professor of Social Science and Technologies at MIT, gave a captivating keynote speech on the effect of technology on conversations, interactions and empathy.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. The pitch was no doubt timely, since it was during the height of the pandemic, but it was also educational and inspirational.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Mark My Words

JANUARY 14, 2021

‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’ Harry and Meghan wrote: ‘At Archewell, we unleash the power of compassion to drive systemic cultural change. in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We will be making new investments over the coming months in talent and technology to advance the agency. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

How To 40

How To Ethics Education Creativity 40

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. At the time, though, a career in coding didn’t appeal, and my creative streak had me leaning towards marketing and communications.

B2B 41

B2B Creativity Agency Writing 41

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 96

Strategy Ethics Social Media Data 96

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Outreach to industries beyond PR is how you build connections and find potential clients by educating them on the importance of PR for any organization. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is Inkhouse doing to help train and educate your employees re: AI?

Ethics 105

Ethics Data Training Agency 105

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

The Hoffman Agency

MARCH 18, 2022

When people ask why I study public relations, nutrition and nursing, I tell the story of an oncological researcher; I would write to him and explain that he is my life muse, but he may not like the reason. I am captivated by storytelling’s power to elevate the everyday and make academia accessible. A quarter of the audience fell asleep.

Storytelling 36

Storytelling Creativity Study Internal 36

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Communication experts are creative, detail oriented and extremely hardworking.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

The Hoffman Agency

AUGUST 23, 2022

I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. I continued writing stories, but castles and princesses quickly became congressmen and protests. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance.

Storytelling 36

Storytelling Community Industry Transportation 36

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Remember to add work related webinars and education on the list. Stay Up to Date with Technology.

Print 71

Print Resources Technology Interviews 71

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. How could such a busy person find time to meet so many people? Great advice! Connect with Barry.

Small Business 52

Small Business Social Media Radio Media 52

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Exceptional writing skills. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. Host: Any new technology as you said needs time and adaptation. People say, "Why do I need that?"

Leadership 59

Leadership Social Media Creativity Ethics 59