Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

JUNE 17, 2022

The topic of ethics in PR surfaced again recently in a lively Twitter discussion after an announcement by 5W PR seemed to signal that its deposed founder has not truly stepped down as previously announced. So does The PR Council, whose corporate members must certify that they will abide by its statement of principles.

Ethics 182

Ethics Reputation Corporate Industry 182

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Today’s post is focused on Propel an all-in-one PR software tool.

Software 140

Software Pitching System Analytics 140

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo. One account you recommend following on Twitter is: @NPR.

Corporate 61

Corporate Communications LinkedIn Agency 61

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users X/Twitter : 1.96 For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Follow me on Twitter. Here the picture is not quite as rosy.

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Follow me on Twitter. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Follow me on Twitter. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Critical Mention

MAY 7, 2020

This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. People have shifted to social media communication on sites like Twitter and Facebook. Broadcast news is leading the way in disseminating news during this time. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I learned early on that it all starts with good writing skills.

Financial 120

Financial Healthcare Media Relations Technology 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media.

Technology 170

Technology Publicity Software Pitching 170

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S., If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 194

Writing Communications Marketing B2B 194

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. Follow subject matter hashtags and experts on social media. You can often gain quick information on a topic from a Twitter thread, or Instagram reel. Pull a thread. Expert creators are a great source of content and can lead you to other experts.

Conference 80

Conference Reddit Local Course 80

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116

Rock the Status Quo

APRIL 8, 2016

You’d think public relations pros and journalists would have a natural talent for storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Try It: Write more – the #1 way to improve is through practice.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

You’d think public relations pros and journalists would have a natural talent for storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Try It: Write more – the #1 way to improve is through practice.

Storytelling 100

Storytelling Resources Journalism Examples 100

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Bianchi Biz Blog

JANUARY 23, 2023

Trump’s tweet was in response to Goodyear (corporate) sending out a missive urging workers not to wear political attire in the workplace. I have a background in English literature, so I always enjoyed the writing and reporting more than overall management, though I did enjoy that time as well.

Meeting 78

Meeting Report Chemicals Media 78

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels?

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ].

Survey 72

Survey Technology Corporate Financial 72

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. 1: Target the media that matter. Media Relations'

Banking 100

Banking Media Local Survey 100

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Why Your Brand Needs Earned Media Monitoring. SCHEDULE A DEMO. Priscilla Osorio.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

MARCH 16, 2020

followers on Twitter and 4.3 The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. million twitter followers are active and constantly engaging with her posts, which makes her a valuable influencer. million Twitter followers. Delevingne’s 9.9 Oliver has 7.7

Brand 87

Brand Branding Instagram YouTube 87

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100