Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Who is authorised to speak to the media? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 98

Survey Industry Leadership Study 98

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. Elevator Pitch or Twitter Pitch?

Pitching 88

Pitching Twitter Social Media Agency 88

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. The attention for this story might not be surprising since it involves media and big tech. Emily Fang. Mark Prindle.

Leadership 282

Leadership Social Media Trends Facebook 282

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. On November 18th at 8:30 p.m.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

JUNE 17, 2022

The topic of ethics in PR surfaced again recently in a lively Twitter discussion after an announcement by 5W PR seemed to signal that its deposed founder has not truly stepped down as previously announced. So does The PR Council, whose corporate members must certify that they will abide by its statement of principles.

Ethics 182

Ethics Reputation Corporate Industry 182

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

Bianchi Biz Blog

MAY 16, 2024

Most influential media for consumer communication in South Korea General media exposure on Naver Blog on Naver YouTube Instagram Kakaotalk Most influential media for corporate communications in South Korea General media exposure on Naver Blog on Naver Instagram YouTube Kakaotalk Most popular social media channels in South Korea Kakao : About 47.8

YouTube 95

YouTube Marketing Local Chemicals 95

Sword and the Script

DECEMBER 29, 2020

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms.

SEO 103

SEO Software Resources Newspapers 103

Deirdre Breakenridge

NOVEMBER 11, 2015

An avid Twitter user, Heather can trace the majority of Geben’s business back to relationships that began online. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). He has also held various roles with three Twin Cities public relations firms.

Creativity 0

Creativity Community Storytelling Agency 0

Landis PR

JANUARY 8, 2024

In the case of X, it’s the reverse question we can ask: Was it not enough that Elon Musk threatened to take over , then sue , then finally buy the unrivaled global social platform Twitter, dragging its value through the mud so he vastly overpaid? It’s worth noting that Coke is not a verb nor an adjective, just a noun.)

Film 59

Film Twitter Viral Social Media 59

Sword and the Script

JUNE 30, 2020

Out of curiosity, I posted a survey question to Twitter. 71% said the CEO 24% said the CMO 4% said the COO; and 2% said HR Although Twitter polls don’t offer demographics, I can derive from the comments that most respondents come from a PR or communications background. Below are a few that stood out for me. Different goals.

Report 118

Report Publicity Survey B2B 118

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Follow me on Twitter. Here the picture is not quite as rosy.

Industry 113

Industry Measurement SEO Corporate 113

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 94

Media Sports Agriculture Pitching 94

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly? Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Follow me on Twitter. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Follow me on Twitter. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users X/Twitter : 1.96

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Critical Mention

MAY 7, 2020

This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. People have shifted to social media communication on sites like Twitter and Facebook. Broadcast news is leading the way in disseminating news during this time.

Media 113

Media Radio Television Sports 113

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. If you believe your CEO is incapable of tweeting then you don’t have a Twitter problem, you have a CEO problem.

Social Media 150

Social Media Twitter Radio Sports 150

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. Is PR Right for me?” A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching How To Media 150

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. What are your brand attributes and keywords?

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

NOVEMBER 15, 2019

Sure, public relations is far more than ads and exposure. A good media relations team is an excellent example of this kind of relationship-building. Disney, a gigantic corporation, has access to an almost infinite amount of content. Connect with Lisa on Twitter: @LisaArledge. Use data to know your audience.

Analytics 160

Analytics Television Banking Data 160

Cision

APRIL 18, 2017

Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

APRIL 6, 2018

Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. This post is brought to you by RockDove , a proud sponsor of PRSA.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Stephen Waddington

JULY 15, 2020

Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. The results will be skewed by the fact that most respondents are CIPR members.

Survey 159

Survey Policies Crisis Community 159

Agility PR Solutions

SEPTEMBER 15, 2019

In 2018, Violet PR worked with the IBM Foundation on a year-long social media campaign to promote P-TECH, an education reform model helping to close the global skills gap. Violet PR’s Twitter campaign targeted and connected a variety of audiences including government leaders, corporate partners, educators, media, and influencers.

Education 60

Education Social Media Media Government 60

PRSay

DECEMBER 14, 2022

Ray also described “an utter failure of corporate controls at every level” of FTX. For Bankman-Fried, speaking to the media before being charged was “a form of litigation suicide,” Howard Fischer, a former Securities and Exchange Commission lawyer, told CNN. Image credit: Twitter ].

Interviews 78

Interviews Financial Fashion System 78

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? Following them on Twitter, Facebook, LinkedIn, etc.,

Financial 120

Financial Healthcare Media Relations Technology 120

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work. click image for higher resolution).

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

MAY 25, 2022

Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management. Onclusive is owned by technology investor Symphony Technology Group (STG). This acquisition was advised by Canaccord Genuity LLC and Paul Hastings.

Technology 78

Technology Financial Corporate Reputation 78