Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Employee abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Employee empowerment can be very powerful and the responses quite interesting.

Corporate 68

Corporate Reputation Marketing Employee 68

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. The more open you can be in the workplace, the more loyal employees are likely to be. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 100

Training Conference Technology Meeting 100

5W PR

MAY 7, 2018

The world of communication is constantly evolving, thanks to ever-more innovative technology. Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. Clarity is King.

Corporate 60

Corporate Communications Employee Training 60

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. In an Oct.

Corporate 100

Corporate Crisis Management Crisis Government 100

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. One Euro is currently worth $1.10 In remembrance. Mark was 68.

Brand 151

Brand Branding Reddit Pitching 151

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many service crises, such as employees abusing customers’ trust (or outright abusing customers), stem from failures of results. Vice President, Marketing Technology. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. There have been some real reputation losers, along with the occasional tone-deaf message.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. Technology and media layoffs and a slowdown in private equity funding are also having an impact. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

Agency 98

Agency Publicity Marketing Banking 98

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive.

Consumer 243

Consumer Brand Branding How To 243

Shift Communications

NOVEMBER 9, 2022

Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. It left the public (and likely Twitter’s remaining employees) wondering about, well, everything. And we’re leading in developing the technology to define the future of social connection and the next computing platform. Salesforce kept it private.

Employee 78

Employee Twitter Policies Agency 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would provide services to reach client goals, and only services at which we excelled. Now, that’s an amazing accomplishment.

Groups 104

Groups Employee Strategy Ethics 104

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs. Run a gap analysis.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. This begins with your employees, as well as with shared experiences.

Conference 113

Conference Communications Storytelling Social Media 113

Presspage

JUNE 6, 2017

The good news is that individual employees are being perceived as trustworthy. Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that puts people at the center of activity.

Employee 118

Employee Corporate Tools Government 118

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . Two different companies in the PR technology space have launched indexes of their own. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? What was her corporate communications team thinking? Wounded Warrior Project hurt by reputation damage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150