Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter.

Storytelling 105

Storytelling Case Study Writing Creativity 105

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

Storytelling 120

Storytelling Video Infographics YouTube 120

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

The Proactive Report

APRIL 27, 2015

Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter. Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY.

Storytelling 100

Storytelling Interviews Report Twitter 100

The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Decentralized distribution: Brand storytelling often aims to contain the content where it can be controlled.

Storytelling 100

Storytelling Tools Digital PR Course 100

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 92

Social Media Marketing Media Storytelling 92

ISEBOX

MARCH 14, 2016

Use Twitter for business? So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands. Producing great content is always easier said than done. A news story will receive 94% more views when an image is used.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Beyond PR

JUNE 21, 2016

“Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. Because of this, video adoption will continue to rise not just with audiences, but also marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Contently - Strategy

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. I’ve been relentlessly bullish on educational courses as the future of content marketing. Social impact storytelling drives purchase consideration.

Brand 132

Brand Branding Banking Survey 132

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. The Media Relies on Visual Storytelling. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. They talk about it constantly, during networking events with media and influencers, on Twitter, and more.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

The Hoyt Organization

MARCH 25, 2024

For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Interview: craft a compelling and true-to-life storytelling narrative.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

APRIL 20, 2022

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. Twitter [link]. Barbara Rozgonyi on Twitter.

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. You may think you’re too old for fairy tales and stories, but think again. There has to be a quest. What good is a story without a quest?

Storytelling 40

Storytelling Travel Brand Branding 40

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Why else would Facebook and Twitter be implementing the media form? Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.”

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

SEPTEMBER 8, 2020

Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7. Content marketing and media relations need each other.

Survey 94

Survey Industry Leadership Study 94

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. You can find him on Twitter: @AviNair52. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 58

Travel Hotels Storytelling Content Marketing 58

The Proactive Report

JANUARY 13, 2016

Teams and Skill Sets: Recruiting and developing team members with digital skill sets that are aligned with a model for publishing original content in a scale-able way. Content Marketing: Moving from interruption-marketing strategies to a publishing strategy that is in line with changes in audiences’ information consumption preferences.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Teams and Skill Sets: Recruiting and developing team members with digital skill sets that are aligned with a model for publishing original content in a scale-able way. Content Marketing: Moving from interruption-marketing strategies to a publishing strategy that is in line with changes in audiences’ information consumption preferences.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Teams and Skill Sets: Recruiting and developing team members with digital skill sets that are aligned with a model for publishing original content in a scale-able way. Content Marketing: Moving from interruption-marketing strategies to a publishing strategy that is in line with changes in audiences’ information consumption preferences.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120