Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter.

Storytelling 105

Storytelling Case Study Writing Creativity 105

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

The Proactive Report

APRIL 27, 2015

Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter. Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY.

Storytelling 100

Storytelling Interviews Report Twitter 100

Contently - Strategy

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity. Trust their weird Twitter meme ideas.

Brand 132

Brand Branding Banking Survey 132

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Decentralized distribution: Brand storytelling often aims to contain the content where it can be controlled.

Storytelling 100

Storytelling Tools Digital PR Course 100

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. The Media Relies on Visual Storytelling. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

The Hoyt Organization

MARCH 25, 2024

For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Twitter - instant sharing on what’s trending and relevant.

Social Media 75

Social Media Marketing Media Instagram 75

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. ” But relatively little B2B content talks to buyers like they’re human being.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). 59% of decision-makers agree thought leadership is “a more trustworthy basis for assessing its capabilities and competencies than its marketing materials.”

Survey 95

Survey Industry Leadership Study 95

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Why else would Facebook and Twitter be implementing the media form? Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Deirdre Breakenridge

APRIL 10, 2017

How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? Five years ago, no one expected their PR firm to have video storytelling capabilities. and name.kitchen, where she does media relations, content marketing, and social media. The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. You may think you’re too old for fairy tales and stories, but think again. There has to be a quest. What good is a story without a quest?

Storytelling 40

Storytelling Travel Brand Branding 40

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. No, that doesn’t mean I don’t like my friends or family.

Meeting 40

Meeting Communications Marketing Community 40

PRSay

OCTOBER 10, 2019

In putting this together, consider you’ll need to be able to: Interface with MarTech and AdTech platforms: You need to be able to track behavior across the internet, including everything from Google analytics to marketing automation systems and more. This can be any combination that works with your particular team.

Media 102

Media Storytelling System Technology 102

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), Why the corporate blog isn’t content marketing’s home base anymore. We may see Twitter Zero yet this year. The Next Gen of Wearables/VR Will Significantly Impact Storytelling.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Sword and the Script

OCTOBER 14, 2017

This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. How do you find a good corporate story?

Corporate 63

Corporate Storytelling B2B Facebook 63