PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 95

Survey Industry Leadership Study 95

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. Do you want to grow brand recognition and authority or would you prefer to build your community? Click Here.

eBook 219

eBook How To Writing Community 219

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. No, that doesn’t mean I don’t like my friends or family.

Meeting 40

Meeting Communications Marketing Community 40

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true.

Strategy 258

Strategy Trade Shows Case Study Course 258

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

Waxing UnLyrical

DECEMBER 14, 2015

Five Observations Gained from Starting an Online Community. Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.”

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Connect with him on Twitter. The newsletter is available online at www.nedsjotw.com. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Jon Amar , Director of PR and Communications, Matter Unlimited. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

ReimaginePR

SEPTEMBER 19, 2016

Let’s take a look at two of the main benefits below: A brand voice helps your audience identify you in a crowded market. If the answer is yes, you’ll amass a community of people who appreciate the way you present information. If you strip away visual branding, does your voice sound different from your competitors?

Brand 120

Brand Branding Exercises Social Media 120

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. On Tuesday, February 16th, at 8:30 p.m. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

Waxing UnLyrical

MAY 27, 2015

You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. .”

Leadership 40

Leadership Twitter Small Business Storytelling 40

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Author Wes Benter is a senior online community services specialist at ProfNet , a service that connects journalists with expert sources.

Mobile 73

Mobile Video Interviews Film 73

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 94

Social Media Marketing Media Storytelling 94

Waxing UnLyrical

AUGUST 28, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

LinkedIn 40

LinkedIn Google Corporate Study 40

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 116

B2B Marketing Survey Software 116

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears.

Survey 377

Survey Media Relations Media Ethics 377

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms. Social media platforms. PR measurement. The complete survey is embedded nearby.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Waxing UnLyrical

NOVEMBER 2, 2015

4 Ways to Build Content Marketing Authority with SlideShare. Draw Me a Story: Six Storytelling Lessons From Cartooning. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Multimedia in PR.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

AUGUST 1, 2016

Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. Facebook is an obvious choice because it’s so darn popular.

Brand 120

Brand Branding Marketing How To 120

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. And thus, it uses multiple channels for content marketing efficiently and effectively by following this principle.

Brand 40

Brand Branding Video Community 40

Waxing UnLyrical

OCTOBER 2, 2015

invented storytelling (yea, yea, I know, everyone says that). People who are creating educational opportunities for India’s PR community, like Amith Prabhu. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Storytelling 40

Storytelling Travel Community Facebook 40

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 32: Rachael Wolensky of ALM.

Social Media 91

Social Media Marketing Media Creativity 91