Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Video 177

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation.

Retail 120

Retail Travel Mobile Technology 120

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers.

Company 88

Company Strategy Publicity Advertising 88

Prohibition

OCTOBER 2, 2023

We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. However, if it was easy, everyone would be doing it.

Analytics 170

Analytics Measurement Data Technology 170

Cision

FEBRUARY 19, 2016

Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. Big leaps in technology are more interesting than small upgrades. Know Your Product or Topic.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

NOVEMBER 19, 2015

Get our free white paper today! Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Be willing to accept mistakes. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Remind them that people consume information and learn in a variety of different ways, and that a one-size-fits-all approach to marketing simply won’t reach the entire target market. Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

NOVEMBER 16, 2015

Finding influencers may be time-consuming, but it isn’t hard to spot them. Instead use tools and technology like Cision’s social media listening software to your advantage. View our latest white paper. Follow along on Twitter or Instagram for any amount of time, and they rapidly rise to the surface. Gather Data.

Data 120

Data Software Analysis Instagram 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

It’s still extremely important for any B2B or consumer content marketing program. More importantly, an important white paper, study, or other long-form content can be used for months or even years to attract prospects, as long as the topic is reasonably “evergreen” and it’s promoted properly.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. They require better, more integrated technology, as well as a paradigm shift in which we think more holistically about marketing and communications.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. But beware of getting too arcane. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Shift Communications

JUNE 19, 2017

Strengthened consent : Companies doing business with EU citizens will be required to vastly simplify consent requests – no more pages of unintelligible user licenses or tricks designed to mislead consumers into clicking/giving up their personal data. Vice President, Marketing Technology. You’d be wrong…. Who does GDPR impact?

Publicity 163

Publicity Marketing Privacy Advertising 163

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., It’s not surprising, then, that a new white paper from Outsell, Inc. There is one commonality in business, regardless of your industry or market. When we added PR to the mix, we increased downloads by two and a half times.”

Media 75

Media B2C Nonprofit B2B 75

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Click here for our free content marketing white paper! You learn, you laugh and you try to keep up. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 73

Meeting Automotive Media Journalism 73

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Why then, does marketing need more white papers, landing pages and registrations? More, More and Still More. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI.

Marketing 67

Marketing Measurement Content Marketing Survey 67

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40

Web Mobile SEO Technology 40

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. I work to position our company as an employer of choice.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. According to Neilsen , the majority of consumers trust earned media more than paid and owned.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

AUGUST 10, 2016

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. View our White Paper!) Attracting early adopter consumers not only brought in revenue, it helped create additional buzz for the product — a must when trying to break into a crowded market.

Company 40

Company Case Study How To Product Launch 40

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? Get the latest white paper now!

Travel 120

Travel Technology Airlines Wireless 120

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Source: Mathew Sweezey ). Below is an example from HubSpot.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have a Facebook page or Snapchat account.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Erik Sherman, freelance journalist and writer.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 110

B2B Consumer Marketing Survey 110