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White Paper: Want Content Success? Think Outside the Box!

Cision

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you.

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Free White Paper! Find the Right Influencer for Your Brand

Cision

Ninety-two percent of consumers listen to recommendations from strangers over brand content. Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. So how can you make your audience trust you?

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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

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Moving Target: How Technology Changed the Travel Experience

Cision

Technology has changed the world, especially how we get from Point A to Point B and back. Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Wearable Technology.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

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How Does EMV Impact Financial Services Brands?

Cision

This not-so-secret secret has put consumers on edge. Click the image to get your free white paper now! Americans in particular are demanding greater security through EMV chip card technology. Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation?

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The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

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