Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates to mobile devices. PR is more measurable than ever. Yet the business of public relations is thriving. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Optimizing for Mobile: The majority of local searches are now conducted on mobile devices. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. Here’s what to know in 2024.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates more and more to mobile devices. PR is more measurable than ever. Here’s why. Credibility. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Journalism 244

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately). As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. . #2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Prohibition

AUGUST 22, 2023

PR can help create a positive perception of your brand in the minds of consumers. Measuring success in digital retail marketing To ensure the effectiveness of your digital marketing efforts, it is crucial to measure key metrics and track the success of your campaigns. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. “2016 has and continues to be the year for mobilization. Mobile Marketer. For a long time mobile was undervalued.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward.

Trends 108

Trends Marketing Mobile YouTube 108

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Altimeter ). IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

Contently - Strategy

MAY 13, 2024

Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. Four strategies you can implement now to adapt and thrive in a post-cookie world include: Set your website up for success by thoroughly auditing the user experience (on mobile, too, of course).

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. He said people like to consume quality stories as they always have. Millennial media consumers want both long and brief reads as long as they are quality and informative.

Reddit 158

Reddit Media Analytics Trends 158

Burrelles Fresh Ideas

AUGUST 29, 2023

Disability encompasses a wide range of variations far beyond mobility impairment. Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing.

Brand 90

Brand Branding Marketing Ethics 90

Cision

APRIL 20, 2015

A lot has been made about Google’s upcoming push to include mobile usability prominently in their algorithm. Mobile is the primary way that we consume and interact with some types of digital content. Mistake #9: You aren’t measuring what matters. Mistake #6: Words, words and words.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 2, 2016

And there are literally millions of people whose media consumption habits have shifted (to some degree) from mobile websites to social platforms. adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content? Be sure to measure your content’s performance to produce more of the top performing content and less of the underperforming stuff.

B2C 120

B2C Content Marketing B2B Mobile 120

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Cision

JULY 21, 2016

Greg Sherry, executive vice president of communications at Kellen, says brands need to personalize their communication to not only reach, but also engage consumers. Today’s consumers have more choices and information than ever before, and want to participate, engage and respond. We will continue to move more toward mobile.

Mobile 120

Mobile Travel Brand Branding 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Location data and mobile app data tied at 22%. As a measurement of digital media efficiency, 65% said they rely on it. It was followed by marketing response data (24%) and demographic data (23%). Current Practice.

Data 88

Data Privacy Survey Policies 88

Sword and the Script

JUNE 10, 2017

higher engagement on Facebook; Slide 54: 82% of consumers stopped doing business after a bad experience; Slide 50: Content is the store…and (slide 51) the ad is the transaction ; Slide 59: Content marketing debuts as a thing in a big VC report; and. 2) Social media mobile trends. His slidedeck is embedded nearby. Talk to Us!

Trends 87

Trends Marketing Mobile Web 87

Cision

MAY 19, 2015

Mobile Apps. Mobile apps make life more convenient and more fun. How to Succeed With Mobile Apps: Serve your audience. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Measure everything, too. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

FEBRUARY 17, 2016

According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. ” “It’s awesome as consumers. Your brand has a social media presence, blog, newsletter, paid ads…the works. So why don’t your messages reach your target audience?

Marketing 120

Marketing Newspapers Mobile Local 120

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. These types of stories are meant to be consumed at once and tell their own unique story.” Really quick primer on Snapchat.

Measurement 40

Measurement How To Marketing Engineering 40

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Therefore, this scenario has the potential to be a real game changer not only for agencies, but also for brands and consumers. How the Partnership Helps Consumers.

Media 75

Media Consumer Analytics Data 75

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137