Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. Use surveys and A/B testing to get an even clearer picture of the type of communication your audience prefers. Consider using a responsive design for your website.

Mobile 159

Mobile Public Affairs Infographics Government 159

5W PR

MAY 16, 2024

Their user-friendly mobile apps offer a seamless banking experience. Highlight mobile banking apps, online account management features, and investments in cybersecurity infrastructure. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Nonetheless, the environment has evolved.

Banking 78

Banking Financial Privacy Mobile 78

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. How does that influence what you cover?

Mobile 120

Mobile Print Trends Twitter 120

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). It was followed in August by the post Mobile Marketing: Use the Four Media Types in Promotion , where she talked about integrating paid, earned, owned, and shared.

Measurement 133

Measurement Social Media Blogging Mobile 133

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. And more than 60 percent of this news consumption is done on mobile devices. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY? ONLINE NEWSROOM.

Measurement 100

Measurement Analytics Social Media Google 100

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Enables you to analyze your traffic by visits made on desktop, tablet, and mobile.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Cision

MAY 11, 2015

Fortunately, Google has a free tool called Google Tag Manager that can give you more granular data from your web properties (note that Tag Manager also has a mobile SDK, although I focus on the web application). Using out-of-date measurement techniques? Want Shonali’s advice for doing PR measurement better?

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2B 60

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Here are some suggestions.

Measurement 90

Measurement Analytics Comparison Data 90

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? With advertisers ramping up their spending , it’s not unreasonable to think that the “year of CTV” will continue for over a decade just as the “year of mobile” dominated the ad industry for a decade or more.

Retail 170

Retail Brand Branding Privacy 170

Contently - Strategy

MAY 11, 2024

Optimizing for Mobile: The majority of local searches are now conducted on mobile devices. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. Ask The Content Strategist: FAQs About Local SEO Strategies How do you measure the success of a local SEO content strategy?

Local 97

Local SEO Strategy How To 97

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

APRIL 2, 2024

PR tech briefs and mentions Mobile app for Notified PR platform. Notified says it rolled out a mobile app for this platform that is available to customers on iOS and Android. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 178

Reddit Software B2B Technology 178

Remote PR Jobs

SEPTEMBER 25, 2023

Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates to mobile devices. PR is more measurable than ever. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR 20/20

APRIL 23, 2015

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold its breath. Reason being, the full impact of the update could be significant (either positive or negative).

Mobile 40

Mobile Google Report Measurement 40

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Total monthly active users ended just shy of 1.6

Mobile 60

Mobile Facebook Social Media Instagram 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

PR 20/20

FEBRUARY 7, 2023

Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Evaluating the demographics of website and/or mobile app visitors. Is Google Analytics 4 free?

Analytics 69

Analytics Google Mobile Measurement 69

The Resolution Blog

JULY 8, 2019

Do they want us in, or out of their platform when measuring owned media performance? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? However, the mobile interface limits this information to the past week. We just spotted this on our mobile app. Stop press!

Instagram 120

Instagram Mobile Analytics Data 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates more and more to mobile devices. PR is more measurable than ever. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

AUGUST 30, 2023

By measuring the impact of external marketing efforts, companies can fine-tune their strategies to drive more traffic to their Amazon Storefront. Optimizing for mobile With a significant portion of Amazon shoppers using mobile devices, ensure that the Storefront is optimized for mobile browsing and provides a seamless user experience.

Mobile 78

Mobile Advertising Advertising Social Media 78

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

5W PR

DECEMBER 2, 2022

There are plenty of different things that companies have to keep track of when it comes to their public relations efforts, and it’s not always easy to pinpoint the right metrics to measure the success of those efforts.

Mobile 88

Mobile Local Interviews Company 88

PR 20/20

JANUARY 23, 2023

GA4 is a free analytics platform that allows users to measure both website and app metrics. Unlike Universal Analytics (the generation of Google Analytics prior to the launch of GA4), GA4 can measure both website and app performance in one place. What is Google Analytics 4? Top Google Analytics 4 takeaways 1.

Analytics 67

Analytics Google Mobile Data 67

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. However, there should be concrete yardsticks by which to measure such efforts. People were on the move.

Radio 40

Radio Mobile Media Sports 40

NewsWhip

MAY 16, 2024

Our breakdown by reaction data also allows you to get a sense for how a post makes people feel in real time, by measuring Angry reactions against Wows, Hahas, Sads, and more. We’ve just upgraded our mobile experience to make it easy to research a story while you’re on the go.

Reddit 78

Reddit Instagram Data LinkedIn 78

5W PR

APRIL 8, 2024

Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign. This involves generating media buzz, creating explanatory videos, and liaising with financial bloggers to educate consumers about the product’s perks and advantages.

Consumer 78

Consumer Financial Ethics Banking 78

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

But take note, IC (and IT) managers: it’s imperative that the technology be optimized for mobile operating systems. According to the 2018 State of the Sector on Internal Communication report, 67% of employers plan to up the usage of mobile apps in the next year. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147