5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. On the other hand, visual content works well on Pinterest and Instagram , with photos, infographics, and even videos being able to generate a lot of website traffic for many businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

JULY 20, 2020

Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. buyer consumes before—and after—she talks to sales. How are you going to change? For some, this is intuitive.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Prohibition

MAY 22, 2023

It is easy for the viewer to consume and works as a visual aid for the copy. Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Advertising Advertising 62

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Consumers are more likely to remember a video that is shorter and has a clear, concise message.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Funny, last 3 flights DIRECT TV and WiFi were not working – Facebook, February 14, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. List posts earn more shares. Survey says put datelines on your blog.

Survey 174

Survey Marketing B2B Study 174

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

5W PR

DECEMBER 7, 2019

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? The cups look like regular plastic cups, but the technology allows them to “communicate” with other cups they come into contact with, automatically sending out Facebook friend requests.

Brand 78

Brand Branding Creativity Consumer 78

The Proactive Report

AUGUST 5, 2016

LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. And Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. You should also consider what types of content your audience consumes. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. million pieces of content on Facebook. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Lots and lots of content. In one internet minute, people share 2.4

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Facebook’s official stance says they aim to prevent organizations clogging up a user’s newsfeed through excessive content.

Technology 115

Technology Big Data Video Data 115

5W PR

NOVEMBER 11, 2019

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Some trends Rappler expressed will take front and center for content marketing this year are: Utilizing video across various platforms (Facebook, Buzzfeed, etc.). Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

The Stalwart Blog

SEPTEMBER 9, 2019

I get the idea that the guy is ticked off because a lot of people feel the same way, and maybe they’re right to some degree that some of them tend to be pay for plays and seem to manipulate the system, but whether you like it or not, consumers really do value the online reviews. Now here’s the flip side.

System 74

System Infographics Consumer Company 74

Critical Mention

APRIL 24, 2020

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey. This will help simplify design work and make it more recognizable. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices. UnifiedSocial.com offers this great infographic on driving social success via mobile. Quick links: Facebook: [link]. Read the entire post by visiting: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. You may not know the name but you know Kendell’s work: his last job was to build many of the advertising features that now take for granted on Facebook.

Pinterest 120

Pinterest Banking Mobile Trends 120

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 157

Publicity Social Media Report Fashion 157

ReimaginePR

JULY 18, 2016

Think about your personal Facebook wall for a minute. 3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. You and your friends may share, comment on, and like videos posted between each other, which gets shared with all of your other followers.

Video 120

Video Infographics Brand Branding 120

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113