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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. Facebook is the clear leader among these brands, generating 42 million engagements.

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Six Tips To Get Better Investment On Your Facebook Ads

Prohibition

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you.

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Take Your Marketing to the Next Level — Without Facebook

Cision

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. Why Paid Media Goes Wrong.

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Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This allows users to see recent activity, updates, and modifications to a business page. Transparency is tricky, too.

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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Cision

How is the average news consumer supposed to separate fact from fiction? Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Information is everywhere.

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Facebook Tries to Stop Deluge of “Fake” Accounts with Elections Looming

Ronn Torossian

With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. In a recent report, Facebook is said to have … READ MORE ».

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Consumer brands in the metaverse—here’s how some have tapped in

Agility PR Solutions

Plenty of companies have already started jumping in on the metaverse trend, with Facebook most notably rebranding to “Meta”. Other companies […] The post Consumer brands in the metaverse—here’s how some have tapped in appeared first on Agility PR Solutions.