ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Software 157

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Blockchain.

B2B 52

B2B Marketing Enterprise Survey 52

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. The Biggest Changes for Marketers in a New Era of Global. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves.

Marketing 164

Marketing Ethics Local Technology 164

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Linda shared the example of Muck Rack’s new PressPal.ai Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. On the other hand, Starbucks gives consumers free drink vouchers for the future visits of any customer whose order got delayed.

Strategy 88

Strategy Marketing Reputation Survey 88

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Tools, such as Sysomos or Google Consumer Surveys, can help you investigate social trend, topics and behaviors. Director, Marketing Technology.

Technology 60

Technology Marketing Tools Customer Service 60

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. Prepare examples and analogies. One way to explain a technical product or avoid a long-winded explanation is to use an example. Warby Parker drove a 32% sales increase with our contextual technology.”) Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Presspage

MARCH 15, 2023

AI frenzy Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention. Twitter is filled with hilarious examples of AI errors and fake news.

Technology 78

Technology Creativity Storytelling Communications 78

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment.

Technology 130

Technology Study Communications Survey 130

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

Facebook 0

Facebook Marketing Journalism Creativity 0

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Agility PR Solutions

OCTOBER 16, 2018

For example, 80 percent of businesses already use or plan to use chatbots by 2020. But in the race to implement these new technologies, marketers must not lose sight of what matters most to customers—a personalized experience with attentive service. A new report […].

Consumer 105

Consumer Brand Branding Technology 105

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases. And the results?

Marketing 94

Marketing B2B Construction Consumer 94

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 169

Marketing Employee Content Marketing Training 169

The Resolution Blog

JULY 30, 2019

There’s no better example of this than the Holocaust. Perhaps the most popular part of the campaign, though, was the brand’s immersive Reactland game that allowed users to create an 8-bit avatar and experience Nike’s newest sole cushioning technology. Takeaways Use Instagram in tandem with other forms of marketing and PR.

Instagram 120

Instagram Examples Brand Branding 120

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Financial 144

Financial Banking How To Marketing 144

Landis PR

APRIL 1, 2024

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. I was impressed that many of the developers speaking at the conference were asking the right questions and keeping concerns like this in mind while developing the technology.

Conference 59

Conference Technology Training Customer Service 59

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. For example, years ago, my children’s elementary school held a “cakewalk” fundraiser during its annual fall festival — until someone pointed out its racist origin to the organizers.

Corporate 88

Corporate Real Estate Communications Marketing 88

Onclusive

NOVEMBER 8, 2017

At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. What is required right now is for us to rethink the marketing equation based on a bunch of changes that have happened over the past decade.

Communications 170

Communications Marketing Enterprise Case Study 170

Cision

MAY 23, 2017

Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience. Make Memorable Experiences.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Affiliate Marketing Dominates Product PR. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119