Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

FEBRUARY 17, 2023

In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support.

Brand 130

Brand Branding Ethics Engineering 130

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

APRIL 17, 2017

But as fast as brands invent new ways to appeal to the digital customer, it seems that they’re not in tune with what their customers truly want. A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Marketing 150

Marketing Analytics Data Consumer 150

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. This ties in with the figures from the US Financial Literacy Study. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before. Get the Digital PR Tips Newsletter.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. One study found that the optimal number of internal links pointing to a page on your site is seven or more. What should digital PRs know about internal linking?

Internal 118

Internal International Insurance Insurance 118

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. A good food PR agency should also understand your brand’s unique voice and be able to tailor their strategies accordingly. What is your approach to media relations?

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Get the Digital PR Tips News letter. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time.

Instagram 165

Instagram Groups Social Media Journalism 165

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include.

Pitching 83

Pitching Writing Film How To 83

5W PR

AUGUST 28, 2020

Through hashtags, communication experts can help brands grab consumers’ attention while increasing the memorability of a message. With more studies showing that content which triggers surprised or emotional responses is more likely to be shared, brands should incorporate emotional triggers in their content.

Media 103

Media Exercises Study Social Media 103

5W PR

NOVEMBER 23, 2020

The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018. Here are some takeaways from the study. Since the pandemic, free shipping on orders and return items has become extremely important to many consumers.

Retail 88

Retail Mobile Study Web 88

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference. Follow me on Twitter.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies.

Social Media 130

Social Media Measurement Tools Data 130

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

FEBRUARY 20, 2020

The in-app feature permits consumers to browse brands associated with sponsored hashtag challenges without leaving the platform. It included everything from engagement and click-through rates, but also a brand lift study. One addition to the platform, Hashtag Challenge Plus, has enhanced its brand appeal. TikTok for your Brand.

Marketing 120

Marketing Instagram Analytics YouTube 120

The Proactive Report

AUGUST 5, 2016

LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. And Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

SEPTEMBER 11, 2023

In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Guard Your Mornings Many studies have shown that looking at your phone first thing in the morning can leave you feeling more stressed and overwhelmed. Studies show that taking breaks can actually boost your productivity.

Energy 64

Energy Study System Writing 64

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

MARCH 1, 2022

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Content picks from around PR tech land. Meltwater case study. Muck Rack case study.

Software 126

Software Case Study Advertising Advertising 126

The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. They need to read fewer reviews before they feel able to form an opinion about a business and decide whether or not it’s trustworthy, according to another study from BrightLocal.

Reputation 100

Reputation System Employee Airlines 100

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by Antony Young. Until next time! Critical Mention.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. So, the FTC stepped in with regulations to protect consumers. 1) Visualize how people engage with your site.

Tools 68

Tools Marketing Advertising Advertising 68

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Beyond PR

FEBRUARY 8, 2018

According to Accenture’s study on customer loyalty, brands that pursued customer loyalty by offering personalized discounts or offers retained more than half of their customers. Additionally, 44 percent of consumers said they would return to a retailer that remained actively engaged with them after a purchase. About Pratik Dholakiya.

Brand 72

Brand Branding How To Web 72

PR in High Definition

AUGUST 21, 2018

It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand.

Brand 54

Brand Branding Trends Social Media 54

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. Creating interesting, original content can be time consuming and requires talented people. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Visual content is no longer just a good idea, but an essential one.

Real Estate 100

Real Estate Brand Branding Survey 100