Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. In our study, we discovered that sentiment is negatively correlated with both website traffic and website actions.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Make it easier to engage with genetic testing as a way to inspire DNA travel.

Case Study 284

Case Study Travel Study Consumer 284

Agility PR Solutions

AUGUST 9, 2021

The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions. , brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal.

Ethics 147

Ethics Study Consumer Brand 147

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78

Agility PR Solutions

SEPTEMBER 26, 2021

The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions.

Study 156

Study Consumer Brand Branding 156

Agility PR Solutions

JANUARY 17, 2024

Business leaders and consumers alike have voiced concerns about the accuracy of AI insights and the largely undefined ramifications of irresponsible use. Trust in AI continues to be the biggest obstacle to overcome before the tech is welcomed into business and customer service.

Study 110

Study Customer Service Data Consumer 110

Agility PR Solutions

MARCH 24, 2024

Product quality and a fair price will always be important to consumers, but those age-old metrics are no longer the only horses in the race.

Study 117

Study Brand Branding Consumer 117

Agility PR Solutions

APRIL 21, 2022

The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions. The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions.

Study 78

Study Consumer Survey Advertising 78

Agility PR Solutions

JULY 11, 2022

The post Back to school: New study uncovers consumer shopping behaviors in a shifting market appeared first on Agility PR Solutions. According to the firm’s newly released Back to School Shopping Trends Report, while […].

Study 78

Study Consumer Retail Marketing 78

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy. Fun can boost energy levels too.

Consumer 161

Consumer Brand Branding Marketing 161

Agility PR Solutions

SEPTEMBER 27, 2021

Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The post New study reveals huge shifts in media perception, consumption and trust—what’s working now?

Study 176

Study Media Meeting Consumer 176

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart.

Consumer 78

Consumer Brand Branding Ethics 78

Agility PR Solutions

JUNE 30, 2022

New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape. The firm’s new study, conducted by The Harris Poll, found 85 percent […]. The post Where’s the fun?

Consumer 164

Consumer Brand Branding Marketing 164

Agility PR Solutions

DECEMBER 8, 2021

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. The post Consumer goods holds its own in brand intimacy—which brands are leading?

Consumer 156

Consumer Brand Branding Study 156

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 156

Study Brand Branding Survey 156

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Reputation Us

OCTOBER 3, 2019

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.

Study 74

Study Corporate Reputation Consumer 74

Agility PR Solutions

SEPTEMBER 18, 2019

Not only do consumers hope so—they’re expecting it. The post Consumers believe brands can help unite a divided world, new WE Comms study finds appeared first on Agility PR Solutions. Could our favorite iconic brands be the ones to step up and save the day? Indeed, new WE Communications research reveals […].

Study 104

Study Consumer Brand Branding 104

Agility PR Solutions

FEBRUARY 1, 2021

Consumer reviews can be the authentic touch a brand needs to credibly engage customers and prospects—or it seems like, with just a few disgruntled users, they can be the rock that drags the whole brand down.

Study 72

Study Consumer Brand Branding 72

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

Institute for Public Relations

JANUARY 23, 2023

Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. appeared first on Institute for Public Relations.

Consumer 98

Consumer Case Study YouTube Study 98

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Brand Branding 144

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 163

Consumer Brand Branding Study 163

Agility PR Solutions

FEBRUARY 22, 2022

New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like shopping, online appointments, streaming, gaming, online dating and working.

Consumer 144

Consumer Software Study Trends 144

Agility PR Solutions

OCTOBER 16, 2019

As diversity and inclusion issues gain greater attention in retail worldwide, a new study by retail-focused tech firm First Insight found that while men and women are largely aligned in the U.S., The post New study examines how diversity issues impact consumer spending appeared first on Agility PR Solutions. In the U.S.,

Study 60

Study Consumer Retail Trends 60

Agility PR Solutions

NOVEMBER 4, 2021

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot.

Consumer 153

Consumer Retail Study Report 153

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. The study, conducted in September 2019, surveyed 562 adults in Oregon. PORTLAND, Ore., PORTLAND, Ore., financial, medical).

Reputation 60

Reputation Study Corporate Consumer 60

Agility PR Solutions

JUNE 15, 2021

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Consumer 157

Consumer Brand Branding Study 157

Agility PR Solutions

MAY 18, 2020

The publicity stunt is the perfect gag for consumer audiences […]. The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that.

Case Study 148

Case Study Study Pitching Consumer 148

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. New study explores quality metrics for data research appeared first on Agility PR Solutions.

Data 156

Data Study Ethics Resources 156

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 165

Study Communications Survey Pitching 165

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. The study, recently conducted by Forrester Consulting, surveyed more than 300 marketing decision-makers at […].

Consumer 86

Consumer Brand Branding Marketing 86

Agility PR Solutions

FEBRUARY 4, 2019

A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax. The post New study shows time is the new consumer currency—what’s the impact on brands?

Study 80

Study Consumer Brand Branding 80