Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 82

Social Media How To Instagram Media 82

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

Agency 310

Agency B2B B2C Pitching 310

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize. Test email and social media campaigns to ensure everything is functioning as planned.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Beyond PR

OCTOBER 24, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 70

Creativity Marketing Media Analytics 70

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices.

Mobile 60

Mobile Examples Brand Branding 60

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 85

Sports Television Advertising Advertising 85

Mindful Marketing

OCTOBER 17, 2020

It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions. I doubt those in Ocean Spray’s target market are heavy users of Tik Tok, which makes the firm’s reaction to its sudden social media fame even more remarkable. I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people.

Agency 59

Agency Mobile Consumer Creativity 59

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. The promotion from social media personalities rather than traditional ads work well, as there is a form of trust between the influencer and their audience.

Brand 118

Brand Branding Video Social Media 118

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Additionally, she serves as the president of the Chicago chapter of Black Public Relations Society.

Conference 164

Conference Technology Mobile Analytics 164

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

NOVEMBER 22, 2017

During the campaign, your micro-influencers shouldn’t suddenly be talking about the turtle excursion or other costly extras on social media but should focus on affordability over secondary benefits. Create a mobile site to test your strategy first. You can then buy the relevant tab words.

How To 284

How To Instagram Mobile Video 284

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential.

Brand 40

Brand Branding Local Instagram 40

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds.

Social Media 48

Social Media Media Tourism System 48

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. Disability encompasses a wide range of variations far beyond mobility impairment. Yet, it transcends mere ethical obligation; it’s an intelligent strategic move.

Brand 89

Brand Branding Marketing Ethics 89

Stephen Waddington

JULY 6, 2020

We’ve missed social interaction and serendipity. Creative and social activities have been particularly challenging. Ofcom released a new report on consumer internet usage last week. We’re spending more time video calling, social media and streaming, but then you knew that already.

Report 130

Report Video Television Trends 130

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. What worked best for your team last week?

Social Media 76

Social Media Media Video Trends 76

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. The benefit for news consumers is clear – but what about the news outlets? Social news revolution? I think it’s feasible that this model could move to other social media networks,” Ken adds.

Facebook 120

Facebook Social Media Mobile Local 120

Contently - Strategy

MARCH 25, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. This involves considerations like color contrast for visual impairments, text alternatives for images, and easy-to-navigate interactive elements for users with limited mobility.

Trends 52

Trends Strategy Marketing Brand 52

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Globally, a third of people watch more videos on their mobile devices than last year. . Want to become an innovator on social media? What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. Launched in June of 2023 , Google Perspectives is a new mobile feature that builds upon the search engine’s rapidly growing AI-powered capabilities. Creative content marketers already understand this. Wait, What Is Google Perspectives? Not exactly.

Google 52

Google Strategy Reddit SEO 52

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

MAY 8, 2015

Firms are hiring professionals with titles such as “head of planning,” “strategic insights leader” and “brand planning director,” and they are mobilizing this new bench strength to win business formerly reserved for other disciplines. Fueling creativity is hard.

Creativity 120

Creativity Survey Advertising Advertising 120

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Brand A focuses their PR efforts with online media like BuzzFeed because it is targeting college-age men and women who spend the majority of their free time on their mobile device. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76