Agility PR Solutions

APRIL 23, 2019

New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The post Future of cashless commerce—consumers & brands still aren’t there appeared first on Agility PR Solutions.

Consumer 60

Consumer Brand Branding Mobile 60

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices.

Mobile 60

Mobile Examples Brand Branding 60

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. This is no secret, but many fail to optimise video content for mobile viewing, which have disastrous consequences for user experience.

Social Media 118

Social Media Video Marketing Media 118

Beyond PR

OCTOBER 24, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 70

Creativity Marketing Media Analytics 70

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Mobile = Visual Multimedia is not an option anymore. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize. Ensure the website is mobile-friendly and loads quickly. Holiday marketing is crucial for businesses.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Mindful Marketing

OCTOBER 17, 2020

It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions. He was a hard-working father , living in a mobile home, whose pickup truck died on the way to his job at the potato factory.

Consumer 68

Consumer Viral Video Social Media 68

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. Themes, angles, and beats.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. . Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Konnect Agency

MAY 11, 2022

Optimization: Depending on overall goals, a paid social strategist can provide the best type of campaign optimization for your needs— from link click campaigns that drive traffic to your website, to lead generation campaigns that connect you directly to your consumer. How do they consume their information? What do they care about?

Agency 59

Agency Mobile Consumer Creativity 59

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come? Forecasting their impact.

Groups 138

Groups Mobile Real Estate Skype 138

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JULY 18, 2015

Without eating up users’ data usage, the photo-sharing platform bumped the previous 640 x 640 pixel resolution standard up to 1080 x 1080 for those viewing and sharing photos on their mobile devices. The recent roll-out provides mobile users an opportunity to brush up on those photography skills and show off their artistic eyes.

Instagram 120

Instagram How To Mobile Creativity 120

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. 6 – Keep it Mobile-Friendly. Read the entire post by visiting: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. We’re at the top of the funnel here, looking at the people who consume your content. The sales process is a creative one.

Radio 40

Radio Mobile Media Sports 40

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Register with SXSW PanelPicker and become a part of the experience.

Conference 164

Conference Technology Mobile Analytics 164

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 81

Social Media How To Instagram Media 81

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices?

Report 135

Report Mobile Pinterest Conference 135

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Use visual content, like GIFs and short videos, to entertain consumers. About Jon Brody.

Brand 273

Brand Branding Consumer Social Media 273

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

AUGUST 26, 2019

Gone are the days when businesses had no trouble gaining traction on social media, thanks to all of the tools available to improve the interactions between businesses and consumers. So with a bit of extra effort and creativity, businesses can improve their engagement rates on the content they’ve worked so hard to create.

Social Media 83

Social Media Media Video Television 83

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Create a mobile site to test your strategy first. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. “2016 has and continues to be the year for mobilization. Mobile Marketer. For a long time mobile was undervalued.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Many people rely on a high-quality conference setup and their mobile phones for text and social media communication. The agency review process can be confusing and time-consuming, and it helps to focus on the single individual or handful of executives with real decision-making power. Be creative. Don’t be robotic.

Pitching 197

Pitching Conference Internal International 197

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. Tell us about Kiip’s approach to mobile marketing. We define moments as a period of time when the consumer has completed an action. billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them.

SEO 211

SEO Tools Engineering Google 211

Konnect Agency

OCTOBER 21, 2020

Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? Because they dug deeper and found out what was really stopping consumers from buying, and then capitalized on this information, they found success in a time when all others around them were failing.

Trends 52

Trends Marketing Mobile Retail 52

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Stephen Waddington

JULY 6, 2020

Creative and social activities have been particularly challenging. Ofcom released a new report on consumer internet usage last week. Daily use of online voice calls (31%) was only slightly lower than mobile calls (38%) but it’s a growing trend. We’ve missed social interaction and serendipity.

Report 130

Report Video Television Trends 130

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Globally, a third of people watch more videos on their mobile devices than last year. . Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120

Video Trends YouTube Television 120