5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Agility PR Solutions

JUNE 30, 2022

In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group.

Consumer 96

Consumer Retail Groups Marketing 96

Agility PR Solutions

SEPTEMBER 29, 2021

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience.

Consumer 147

Consumer Brand Branding Marketing 147

Agility PR Solutions

AUGUST 29, 2021

With consumer shopping behaviors in full transition and a crucial holiday season approaching, the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape.

Consumer 136

Consumer Retail Groups Industry 136

Agility PR Solutions

FEBRUARY 7, 2023

There’s no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. Consulting, both groups are committed to becoming more sustainable—and are willing to pay a price and make trade-offs for it.

Consumer 78

Consumer Groups Strategy Trends 78

Agility PR Solutions

JUNE 8, 2023

More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend. When it comes to brand loyalty, Gen Z is by far the toughest generation to win over.

Retail 78

Retail Consumer Brand Branding 78

Maxim Behar

MAY 12, 2021

M3 Communications Group, Inc. The creative projects, with which M3 Communications Group, Inc. First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. M3 Communications Group, Inc. M3 Communications Group, Inc. We at M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Agility PR Solutions

JUNE 13, 2021

While most Americans have never heard of the term “ESG,” but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. The post Consumers want companies publicly committed to green practices appeared first on Agility PR Solutions.

Consumer 85

Consumer Company Publicity Survey 85

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Recognizing the oversight in targeting women as a monolithic group, Maria identified the perpetual influence and purchasing power of mothers.

Marketing 130

Marketing Consumer Advertising Advertising 130

Agility PR Solutions

APRIL 18, 2022

New research from The Lacek Group, an Ogilvy Experience company, shows that the loyalty landscape is changing—outdated loyalty programs, relying heavily on transactions rather than a combination of emotional and rational benefits, no longer appeal to most customers. This proprietary research confirmed what […].

Consumer 78

Consumer Groups Company Brand 78

Agility PR Solutions

MARCH 31, 2021

The Hispanic population is one of the fastest-growing demographic groups in the United States and holds significant influence on the economy and cultural landscape. population growth and continue to outpace other non-Hispanic groups. In the past decade, Hispanics have accounted for 52 percent of all U.S.

Consumer 85

Consumer Groups Trends Publicity 85

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. So, when Thomas Murray, the student in my Consumer class, mentioned Smile’s guerrilla marketing during MLB games, I wasn’t surprised for a few reasons. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Axia PR

DECEMBER 28, 2017

As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. best practice interviews, company surveys, and large-scale consumer studies) to deliver insights about customer experience that shaped the thinking and actions of 1,000s of professionals around the world.

Groups 72

Groups Survey Interviews Study 72

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers.

Privacy 78

Privacy Consumer Company Nonprofit 78

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Agility PR Solutions

MARCH 25, 2024

At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers surveyed have purchased a product or service because an influencer recommended it, (..)

Survey 117

Survey Groups Consumer Brand 117

Agility PR Solutions

JANUARY 10, 2021

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Consumer Brand 78

Agility PR Solutions

JANUARY 26, 2020

As we head into a divisive presidential election year, Americans are expecting an overinflated campaign season full of name calling, finger pointing and other electioneering noise—but new research from PLUS Communications and GS Strategy Group reveals that consumers don’t want brands and businesses to get caught up in the partisan maelstrom.

Consumer 85

Consumer Brand Branding Groups 85

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” It’s easy to dismiss a relatively small group whose reactions to blood are clinically considered “irrational.” squeeze bottle.

Consumer 99

Consumer Television Course Company 99

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic.

Trends 174

Trends B2C Video Measurement 174

Agility PR Solutions

APRIL 19, 2019

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. This younger luxury consumer favors the convenience and extensive […].

Fashion 60

Fashion Consumer Apparel Groups 60

Agility PR Solutions

FEBRUARY 21, 2024

The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8

Media 96

Media Groups Consumer Report 96

Agility PR Solutions

NOVEMBER 27, 2018

Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on consumer shopping attitudes for holiday 2018.

Consumer 73

Consumer Marketing Survey Data 73

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. Your new group probably doesn’t do things exactly like your old one.

Groups 60

Groups B2B Employee Policies 60

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Agility PR Solutions

OCTOBER 10, 2019

It’s also at this point that their economic power as a consumer group will begin to be fully realized. The post Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future appeared first on Agility PR Solutions. Engagement marketing firm Fuse recently released new […].

Consumer 74

Consumer Groups Marketing Trends 74

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. In the tax software example, the consumers are men and women age 25+ who purchase software to prepare their personal taxes, small business owners who do their own returns and the bookkeepers and accountants who prepare tax returns. Organize a focus group.

Consumer 154

Consumer Brand Branding Software 154

Business Wire

FEBRUARY 9, 2021

Consumer spending by women worldwide reached an estimated US$31.8 I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Trillion in 2019. Buying power of the global LGBT population rose to about US$3.6

Financial 242

Financial Advertising Advertising Groups 242

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 65

Consumer Privacy Brand Branding 65

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Agility PR Solutions

DECEMBER 21, 2023

Travel has made a huge comeback in the last couple of years, and new research from group travel platform TrovaTrip offers a glimpse into the evolving landscape of travel preferences and behaviors for the entire travel industry.

Travel 101

Travel Trends Survey Groups 101

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 223

Public Affairs Resources Publicity Blogging 223

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. You can also combine with third party data sources to understand how influential stakeholder groups are impacting media narratives and brand perceptions.

Reputation 195

Reputation Corporate Brand Branding 195