Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. billion to $9.1 billion between 2016 and 2017. IT remake featured a themed horror house.

Film 131

Film Viral YouTube eBook 131

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content.

Brand 82

Brand Branding Marketing Ethics 82

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

Social Media 73

Social Media Ethics Trends Viral 73

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

MARCH 31, 2015

Electronic media has made it necessary to become a content creator fluent in both text and visuals. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. This idea isn’t new. Bigger is not better.

Storytelling 120

Storytelling Mobile Video Viral 120

Prohibition

MAY 10, 2023

Increasing credibility and building relationships with followers creating ugc, influencer content, social trends, ugc creators, more engagement Another benefit of using user generated content in your social media strategy is increased trust and credibility. This can help attract new customers and retain existing ones.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

JANUARY 31, 2023

Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. Practical Value.

Writing 144

Writing Study Viral Consumer 144

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? This is exemplified in the rise of bloggers, influencers, and viral videos.

How To 120

How To Marketing YouTube Study 120

Burrelles Fresh Ideas

JULY 11, 2023

Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 55

Brand Branding Instagram Community 55

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

DECEMBER 13, 2019

Tap into current affairs and hijack the news agenda to recreate funny and relevant content, look at current viral posts from which you can take inspiration, but make sure you adopt a level of consistency and stick to a solid brand tone throughout. Video content is key to increasing engagement across social media.

Facebook 62

Facebook Social Media Video Viral 62

Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. But the point of investing in content marketing is to hold attention, right?

Viral 100

Viral Video Strategy YouTube 100

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. This will allow you to clearly establish who you wish to target from the offset, meaning you can ensure the content is tailored to suit them – making them more likely to engage! Stay on brand.

Video 62

Video Product Launch Film Social Media 62

Critical Mention

NOVEMBER 26, 2018

And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. Using an influencer is a surefire way to speak to your audience through someone they deem trustworthy through their authentic content. It’s well known that companies hire marketing teams to generate content.

Marketing 80

Marketing SEO Advertising Advertising 80

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. Shift gave visitors the option to download the content for free with registration – or the option to buy the eBook for $10.00. Click here for screen shot of the clever content marketing details ).

Pitching 60

Pitching eBook Advertising Advertising 60

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. When crafting social content, lean on trends and publish content with a high virality rate.

Social Media 78

Social Media Strategy Media Reputation 78

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Flack's Revenge

JULY 12, 2017

It’s been documented that emotion-rich posts and content are the ones that are most shared. And consumer marketers have a decided advantage over B2B when it comes to emotion. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. It’s worth a read.

Social Media 120

Social Media How To Media Viral 120

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Prohibition

APRIL 18, 2023

Video content can support your business objectives, whether that is to launch a new product, convey a key message or position yourself as a thought leader. Food and drink brands are one of the sectors that seem to real nail video content marketing.

Video 62

Video Sports Brand Branding 62

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Viral Content Buzz. But how do you know which ones are worth the investment?

Tools 72

Tools Viral Engineering Comparison 72

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. But, it’s not just “statistics” posts that work. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40