PRSay

MAY 10, 2018

We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry. Back in the early days of influencer marketing, bloggers and their blogs were all the rage, and social channels merely drove traffic. Let influencers be creative.

Brand 126

Brand Branding Guidelines Creativity 126

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. Filters of course being a tool you can use on social media platforms to change the way an image looks – whether that’s of yourself or a product.

Instagram 62

Instagram Marketing Social Media Comparison 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120

Reddit Social Media Pitching Comparison 120

Contently - Strategy

OCTOBER 18, 2023

click-through rate , while the average social media click-through rate is even worse at 1.2%. Rather than bothersome, their social media retargeting ads feature products that genuinely catch your eye. Use this to get your creative juices flowing: Attraction stage. Consideration stage. Purchase stage.

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Prohibition

JULY 22, 2022

It’s fair to say micro influencers are just that more relatable and authentic in comparison to macro, mega and celebrity influencers. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns. Better conversion rates + ROI. Often leading to better ROI overall.

Comparison 117

Comparison B2C Advertising Advertising 117

Konnect Agency

JANUARY 8, 2020

Brainstorming and bouncing ideas with proficient feedback helps open a portal of ideas that ultimately flourish into a result beyond comparison. Personally, this helped me rediscover my creative side and build a new relationship with the way I view the world. Now say it’s around 7 or 8 p.m.

Comparison 78

Comparison Creativity Agency Leadership 78

Buzzstream

AUGUST 28, 2019

Social Media Content Analysis. As marketers, we know the importance of social media in understanding more about our audience and increasing awareness of our brands and services. . But have you ever considered using social media platforms as the source of your content? . A lack of purpose. With more than 1.9

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

MAY 8, 2018

2) Social media spending high and rising. of the marketing budget on social media and expect to see this grow to 17.6% This is slightly lower than the overall survey response, where marketers say they spend 12% of budget on social media and expect it to increase to 20.5% Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

Mark My Words

MARCH 27, 2015

Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? In the short term at least, any new presenter will gather noise and then more than likely suffer the torment of comparison! Only time will tell now. Whether Clarkson can survive without Top Gear is another matter.

Comparison 60

Comparison Leadership Creativity Corporate 60

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Media coverage opportunities secured and completed. Website traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 24, 2019

Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”. 30) Companies build in-house creative agencies.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms. Coca-Cola uses Tumblr to generate a push to its social media content that it might not have otherwise had. To generate new audiences. Amanda Loewy.

Brand 60

Brand Branding Comparison Social Media 60

Beyond PR

MAY 22, 2018

When we think of traditional media monitoring, we often think of tracking metrics like the number of media hits your mentioned in, the estimated audience for the publication in which you were featured, or even the number of times an article was shared across social media. This will help establish comparison points.

Media 71

Media Pitching Social Media Report 71

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. Naturally, viewers were concerned about his death, causing a social media frenzy with thousands seeking answers to what happened to Simon.

Fashion 40

Fashion Comparison Insurance Insurance 40

Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. Character isn’t on the list, but in this world of brand safety and social media disasters, it’s worth bearing in mind.

Survey 60

Survey Trends Marketing B2B 60

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

Radio 52

Radio Hotels Course Social Media 52

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. By comparison, users make an estimated two trillion searches on Google per year.

Tools 60

Tools Pinterest Marketing Media 60

Cision

JULY 29, 2015

They’re also 17 percent more likely to follow a brand on social media. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Campbell , Junya Ogura (Creative Commons). This all adds up to podcasts being a valuable tool for brands! Want to know more? Hope to see you there.

Interviews 120

Interviews Comparison Video Exercises 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

APRIL 25, 2018

Method 3: Social selling. You can also DM their social media platforms and either: Ask for the influencer’s contact details. In my opinion, LinkedIn’s done a much better job than other social media channels when it comes to their system of messaging. Send them a message via LinkedIn directly.

LinkedIn 96

LinkedIn Web Tools Google 96

Sword and the Script

JANUARY 5, 2016

‘We like to think of it as a digital crystal ball,’ said Mashable’s global news editor Louise Roug in an article about Velocity in journalism.co.uk.” . – Tim Cigelske , Marquette University | MediaShift: 10 Predictions for Media Metrics in 2016. Co-creativity, a PR ecosystem. “We

Banking 60

Banking Marketing Wireless Advertising 60

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. You can A/B test keywords and hashtags on social media, news outlets and search engines to identify the best way to word messages for each channel your audience is on. Photo credit: OZinOH, via Flickr Creative Commons.

Tools 72

Tools Viral Engineering Comparison 72

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. Where does the mainland Europe market fit into this US/UK comparison? CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. So I moved here from San Francisco.

Creativity 74

Creativity Local Comparison Groups 74

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Even in social media, we’re self-isolating. I saw your kid walk by.

Ethics 80

Ethics Employee Communications System 80

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? The list goes on. What if we could spend less time planning , and more time doing ?

Marketing 40

Marketing Comparison Internal International 40

Masters in Communications

FEBRUARY 12, 2022

Generally, if a communication system fills these five functions, it is mass media: Information : to feed or satisfy curiosity on behalf of an audience who wants to know more about an issue, to provide clarity where there may be confusion, and help the receiving audience understand how they fit into society.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Why: Celebrities don’t always the perfect brand relationship make.

SEO 42

SEO Measurement Facebook Blogging 42

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Alex starts comparing project management tools, seeking features relevant to design agencies.

Content Marketing 52

Content Marketing Tools Analytics Agency 52