ImPRessions - Crenshaw Communications

MAY 18, 2021

And yes, there’s even a video series titled “How S#it Works.” . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns.

Advertising 322

Advertising Advertising Privacy Television 322

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect. Being the Face of a Brand.

Creativity 52

Creativity Branding Brand Product Launch 52

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Some people can be amazing at production, some are press office pros and some are creative powerhouses.

Company 62

Company Software Crisis Management Agency 62

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. ” Amazon is a company who does this well, despite having a digital-only presence. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. But the conflict typically runs deeper. A major market research initiative. . A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote.

Writing 294

Writing Journalism Pitching Guidelines 294

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

Groups 105

Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. Company Orientation & Genotype. They have a DNA, which you can read more about in my book. “To

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. The company has seemingly parlayed its investment in paid media into earned media as well.

Creativity 98

Creativity B2B Examples Marketing 98

Solo PR Pro

AUGUST 1, 2023

Additionally, consider the traits and characteristics that would complement your work style and fit well within the company culture. However, you can still attract top talent by being creative with your compensation package. Take the time to thoroughly review applications, conduct interviews, and check references.

Employee 87

Employee Small Business Resources Insurance 87

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network.

How To 189

How To Nonprofit Interviews Privacy 189

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. Video calls mean that everyone presents the same in credential and new business meetings. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London.

Agency 161

Agency Report Print Healthcare 161

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. It takes rationality but little creativity to design an argument using conventional rhetoric.”. 1) What is storytelling?

Storytelling 116

Storytelling Examples B2B Chemicals 116

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. This seems obvious, but you’d be surprised how often companies leap to publicize their top campaigns without asking their customers first. Check out this video case study on bag manufacturer Herschel Supply Co.

Case Study 140

Case Study Study Video Writing 140

OnePitch

JANUARY 17, 2023

She is a staff writer at Fast Company and covers topics related to the gig economy and consumer internet companies. . I want you to think of me when things are happening within your company to want to come to me and be able to trust me. Or how is your company’s team breakdown? Video or phone interview?

Pitching 68

Pitching Video Interviews Twitter 68

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative. HomeGoods . Beautifully.”

Branding 88

Branding Brand Instagram Creativity 88

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. A personal brand is like any other brand.

Branding 189

Branding Brand Real Estate Tourism 189

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment.

SEO 200

SEO Pitching Agency Exercises 200

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. Snapchat can build two-way conversations and quick interviews with experts and influencers. There are tasteful product mentions incorporated, but the videos do more to instruct than sell.

Video 120

Video B2B B2C Survey 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Branding 160

Branding Brand Viral Crisis Management 160

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. There’s always a creative solution. the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Branding Brand 62

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What goes on inside the newsroom is a mystery to most companies seeking exposure. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Contently - Strategy

OCTOBER 26, 2018

” That’s the most common request I get from interview subjects. Pairing a ghostwriter like me with subject matter experts at your company is much more than just a time-saver. But sometimes your company leaders need a little help finding the right voice. “You’ll edit that to make me sound smarter, right?”

Strategy 109

Strategy Content Marketing Interviews Creativity 109

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. We measured paid media and website metrics, including video views and comments received. Another change for Medela was around representation.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

NOVEMBER 5, 2015

This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. And videos about facts and cool weird things do much better on YouTube.”. While many companies aim to copy BuzzFeed’s hip, entertainment-influenced style of content creation, tone of voice is not one-size-fits-all.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

The Proactive Report

JUNE 17, 2018

A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 10 Fundamentals for Successful B2B Media Interviews. 26% said “better and cheaper video production technology;”. Looking for an agency partner that can both bring creative ideas.

Survey 102

Survey Report Media B2B 102

Maxim Behar

JANUARY 1, 2022

The communication expert Maxim Behar shares in an interview for Manager magazine what are the most important elements in the PR profession, what role traditional and social media play today, how to use them successfully and what challenges do experts face in Bulgaria. In our business, PR creativity is everything.

Creativity 52

Creativity Ethics Instagram Social Media 52