Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort.

Video 149

Video Measurement Survey Creativity 149

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 157

Company Nonprofit Apparel Local 157

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. But how do you do this well and consistently if you are not already a huge company? How often do you post them?

Video 153

Video B2B Film Marketing 153

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Communications Conversations

NOVEMBER 24, 2020

The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice. They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). ” Oh boy.

Social Media 179

Social Media Viral Company Education 179

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

B2B companies should be actively working to strengthen relationships with their current customers by creating well-crafted, and timely curated content that’s relevant to their audience. . Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. The company is getting accolades from other reputable marketers. The video is embedded nearby — imagine watching this from the social media command center — and then tightening your seat-belt: 2. Related Content: Art or Science: Creative Marketing and PR.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Ishmael's Corner

SEPTEMBER 7, 2014

You never hear about a company hiring a PR agency “to get the bad word out.”. Whether you call it tension or drama, there is none unless something bad happens, which sets the stage for the company to demonstrate its character in overcoming the bad stuff. Instead of the classic story arc, the revised video plays out like this.

Video 144

Video Storytelling Interviews Creativity 144

Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Video Production Checklist.

Video 48

Video Film Creativity Small Business 48

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect. Being the Face of a Brand.

Creativity 52

Creativity Brand Branding Product Launch 52

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Some people can be amazing at production, some are press office pros and some are creative powerhouses.

Company 62

Company Software Crisis Management Agency 62

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

Video 78

Video Trends Strategy Marketing 78

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 147

Analysis Tools Software SMB 147

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 4) ENHANCE YOUR CREATIVE. 5) VIDEO CONTENT.

Facebook 110

Facebook Advertising Advertising Creativity 110

The Proactive Report

DECEMBER 2, 2022

Tech startups were drawn to the simple and generic look of the style, and it became so synonymous with the industry that you could put a safe bet on any new company in that field to incorporate the design style in their branding. Design and video. Look at what happened with the Corporate Memphis design trend a few years ago.

Trends 147

Trends Instagram Creativity Small Business 147

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 134

Brand Branding Instagram Video 134

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family.

Company 96

Company Marketing Social Media Analytics 96

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. ” Amazon is a company who does this well, despite having a digital-only presence. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

Landis PR

JANUARY 31, 2023

Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. Hashtag challenges Some companies have also found success in creating branded hashtags and encouraging TikTok users to create videos with the hashtag as part of a challenge.

Video 59

Video Creativity B2C B2B 59

Deirdre Breakenridge

NOVEMBER 13, 2017

Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. Next year we will continue to see the growth of digital content in order for companies to project their messages and ideas to key audiences. Storytelling will become more creative. Online Reputation Management.

Trends 0

Trends Storytelling Creativity Reputation 0

5W PR

MAY 2, 2023

They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With so many platforms available, it’s difficult for companies to choose which ones to use.

Advertising 97

Advertising Advertising Social Media Reddit 97

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home.

Brand 284

Brand Branding Small Business Retail 284