Onclusive

JANUARY 10, 2018

I’ve long been a proponent of PR attribution , which has always been done manually, but I’m happy to see companies like AirPR stepping up to make things more efficient and better measured.” I want marketers to think more creatively and broadly about what to measure. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Waxing UnLyrical

FEBRUARY 7, 2019

Interview Experts. People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Give Away Swag. Who doesn’t love free stuff in the mail?

Creativity 63

Creativity Strategy SEO Interviews 63

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me.

Employee 156

Employee Community Groups Interviews 156

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect. Being the Face of a Brand.

Creativity 52

Creativity Brand Branding Product Launch 52

5W PR

FEBRUARY 28, 2024

With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

Brand 78

Brand Branding How To Film 78

The Stalwart Blog

DECEMBER 25, 2019

I have been in a position where I have had to use creativity to come up with a solution to a problem of one sort or another. But about eight years ago when I was teaching at San Diego state university where we both teach, I was teaching creativity, innovation and it was interesting because I had to teach business people how to be creative.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line. A relentless frenzy.

Interviews 174

Interviews Real Estate Media Pitching 174

Communications Conversations

MAY 11, 2022

Companies are investing more and more in their Employer Brand–mostly because they have to! And as more companies have started to bring these Employer Brands to life on social, I see many going through the motions–essentially doing the same thing every other brand is doing. That’s essentially it, right?

LinkedIn 60

LinkedIn Social Media Company Brand 60

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Some people can be amazing at production, some are press office pros and some are creative powerhouses.

Company 62

Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Lots of companies host open houses, which means another one is more of the same in a sea of sameness. Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics.

Resources 79

Resources Creativity Publicity Local 79

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Attend and facilitate media interviews; network with reporters and editors. Creative and energetic personality! . Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Feedback on pitches. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. Break the Rules.

Creativity 60

Creativity Writing Skype Travel 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” But what people don’t realize is that, whether or not people actually go to Facebook.com or use their app, the company is building infrastructure that permeates through the rest of the web.

Interviews 79

Interviews Media Content Marketing Facebook 79

PRSay

MAY 2, 2023

Flexible work environment Ever since our country was shut down during the pandemic, companies have realized how much work employees can do from home. Other job benefits we value include company stock options and charitable-matching gift programs. Finding a company that supports that effort is important to us.

Energy 202

Energy Employee Insurance Insurance 202

ImPRessions - Crenshaw Communications

MARCH 23, 2022

There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organization. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

Groups 105

Groups Communications System Employee 105

Prohibition

AUGUST 4, 2021

To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings. To ensure your company’s success, you need to keep a constant eye on all aspects related to its digital footprint. Companies are always looking for new ways to garner positive attention.

Reputation 62

Reputation Company Engineering Banking 62

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Also, don’t be afraid to reach out to an editor. Follow up, but know when it’s time to stop.

How To 321

How To Media Report Pitching 321

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. We test everything to see what works.

Content Marketing 63

Content Marketing Creativity Apparel Marketing 63

The Proactive Report

NOVEMBER 3, 2022

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. But the conflict typically runs deeper. A major market research initiative. . A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Then, if a client is immediately needed for approvals, interviews, etc., So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly?

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 67

B2B Creativity Film Trade Shows 67

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52