Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 155

Analysis Tools Software SMB 155

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

Groups 105

Groups Communications System Employee 105

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 134

Brand Branding Instagram Video 134

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 139

B2B Brand Branding B2C 139

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Year of the employee. 2022 is going to be known as the year of the employee. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

JUNE 2, 2021

As we discussed in The Executive’s Guide to Building and Leading an Impactful Communications Team , this step should start with reviewing your communications goals, which should emerge from—and align with—your overall company goals. Ask these questions to better understand your audiences: Which audiences are you talking to?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. What to try: B2B companies also have a place here.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. Company Orientation & Genotype. They have a DNA, which you can read more about in my book. “To

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

The Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

OCTOBER 31, 2019

And sure, one is the CEO of a huge company and has 1.2M Now, contrast that to Mary’s recent posts, where just half of her last 10 have featured a pic and/or video that included Mary. That’s what connects with employees and prospective employees. For reference, Mary Barra (remember she has 1.2 61 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and earnings followed suit. Persuading with a story is hard [work].

Storytelling 119

Storytelling Examples B2B Chemicals 119

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

MaccaPR

JANUARY 8, 2021

LinkedIn video? Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 What about Twitch? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

NOVEMBER 25, 2019

Now a household brand name, GoPro rose to fame thanks to a rapid fire release of breathtaking point-of-view style action footage, all marked by the company’s timeless fisheye lens. What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Communications Conversations

SEPTEMBER 19, 2019

None of the existing work is going anywhere and now you’re asking them to add an entirely new platform that’s reliant on uber-creative ideas + video to make an impact? For example, could you engage employees in producing short videos using the #weready hash tag in Sept.–part

Brand 60

Brand Branding Pinterest Case Study 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. HR is a business partner to the C-Suite as they lead the most important piece of any company – the people.

Employee 89

Employee Internal International Training 89

Communications Conversations

MAY 11, 2017

And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view). But, we haven’t seen too many good examples of companies using that “story” functionality creatively. 3: How do we find these company spokespeople?

Social Media 68

Social Media Trends Radio Media 68

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Strategy 97

Strategy Ethics Social Media Data 97

Communications Conversations

MARCH 28, 2018

When you’re one of the largest tax consulting/preparation companies in the country, there are certain events that come up year after year that marketers and communicators are challenged with promoting. The livestream featured the two guitarists, but it also included two other folks who may or may not have been HRB employees.

Social Media 95

Social Media Marketing Media Facebook 95

Communications Conversations

AUGUST 29, 2016

Employee stories highlighting the positives of the company’s culture. Heck, some brands are still focusing on “memes” like “One Word Wednesdays” and “Motivation Monday” Then, along comes Walmart with this creative video execution featuring its CEO Doug McMillon.

Brand 60

Brand Branding Case Study Employee 60

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

PR 20/20

JUNE 9, 2022

Supply chain disruption and a nationwide labor shortage are two of the most significant obstacles forcing companies to get creative to keep up with demand. Customers of manufacturers prefer to learn about products and installation via video. 84% of customers use search engines like Google to find products.

SEO 71

SEO Meeting Engineering B2B 71