Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

SEPTEMBER 14, 2023

Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. Customer loyalty , on the other hand, refers to the likelihood of a customer repeatedly purchasing from a company. During market fluctuations or economic downturns, brand loyalty can be a lifeline.

Consumer 148

Consumer Brand Branding How To 148

PRSay

MARCH 22, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. We need to cultivate communities and have real conversations.

How To 163

How To Employee Leadership Nonprofit 163

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. As community manager, one of your main tasks is responding and interacting with audiences.

Community 60

Community Tools Measurement Crisis 60

The Proactive Report

FEBRUARY 27, 2021

especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. In this article, we will discuss some of the consequences that plagiarism cause for most marketers. Why plagiarism is a high-level risk for marketers? 2. Down in the professionalism.

Engineering 130

Engineering Reputation Data Advertising 130

PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. We need to cultivate communities and have real conversations.

How To 139

How To Employee Leadership Nonprofit 139

5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture.

How To 78

How To Resources Storytelling Community 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Because when that happens, success depends on standard marketing metrics —the number of email addresses submitted, the amount of traffic to the website, leads generated, etc.

Community 28

Community Marketing Retail Measurement 28

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. Social media marketing has matured dramatically over the last 15 years. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Crisis Social Media Reputation 385

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities. On Wednesday, February 22nd, at 8:30 p.m. Read more.

Twitter 281

Twitter System Community Healthcare 281

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 98

SEO Engineering Content Marketing Google 98

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

MAY 4, 2021

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The investment community increasingly expects to be informed on company commitments to and actions on these concerns. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? What is the appropriate role of marketing in the midst of a crisis? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. So, content marketing does bring a level of credibility and it can help you earn more in the process. >>>Also

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. The numbers are well rehearsed. They didn’t see the value.

Case Study 201

Case Study Conference Exercises Print 201

Onclusive

DECEMBER 7, 2023

Reach Reach refers to the estimated number of unique individuals who have been exposed to the content, indicating the size of the audience reached. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Reach Reach refers to the estimated number of unique individuals who have been exposed to the content, indicating the size of the audience reached. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Mindful Marketing

MAY 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. There are examples of good and evil mass communication in every sector. of the U.S.

Advertising 90

Advertising Advertising Television Radio 90

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. What is Influencer Marketing? Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. What the #measurePR Community Thinks of 2012. Don’t miss it! Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Community 67

Community Measurement Analytics Trends 67

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 63

Marketing SEO Pharmaceuticals Google 63

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. Roblox Corp., Implications for PR.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers. What Does PR Stand For? Media Relations. Owned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151

PR for Anyone

JUNE 30, 2022

What are you doing for the community? I refer that out. Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. What major accomplishments have you achieved?

Crisis 130

Crisis YouTube Video Industry 130

Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Trends 2015 digital marketing predictions 2015 social media predictions' Am I in a time warp?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. That’s how businesses build communities.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” They are partnering with stakeholders in their communities to prepare people who have been left behind in the talent competition to compete in a global economy. How does a leader inspire inclusion?

Internal 108

Internal International Groups Employee 108

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. Most Common Marketing Strategies in Small Businesses. Our study begins with a look into the most common marketing strategies overall – not just those directly related to link building. Link Building Methods Among Small Businesses.

Small Business 127

Small Business SEO Survey Study 127