Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. It makes sense. Here are a few examples I spotted in putting this post together: Notified.

Software 121

Software Pitching Ethics Privacy 121

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

MARCH 29, 2020

Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. At work and home video has become the norm.

Crisis 167

Crisis Government Privacy Sports 167

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 30% said technology integration is “too hard.”. 31% said a lack of security and privacy features, and. 38% said budget.

Survey 111

Survey Software Technology Tools 111

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats.

Education 110

Education Employee Measurement Agency 110

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

OCTOBER 9, 2018

Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. Democracy should be based on everyone having access to the same information. Privacy is set to become a critical for brands if it isn’t already.”

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

5W PR

NOVEMBER 7, 2019

Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

Stern + Associates

MAY 20, 2022

businesses and communities can be up and running again depends on a plan of action from state governors. As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators.

Government 62

Government Insurance Insurance Privacy 62

Practical Law Construction

OCTOBER 12, 2022

This is about the: “… ‘secrecy’ of information, and who has access to it, and for what purposes.” Modern technology. The Law Commission has concluded that the AA 1996 is compatible with the use of modern technology. What follows is just a brief look at some of the issues in the consultation.

Construction 97

Construction Telecommunications Privacy Travel 97

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. I am a tech and innovation reporter at Automotive News. What story or stories are you most proud of?

Automotive 84

Automotive Report Meeting Radio 84

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

FEBRUARY 12, 2024

Everything we do is based on research and data and in concert with communities. Just an example, during COVID, within a week of school closures, we were providing information and policy updates and doing that by having webinars with students and parents so that educators could hear what they were experiencing and make changes.

Ethics 79

Ethics Nonprofit Community Examples 79

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Old and new tasks.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. ” Scott Kaminski | Häfele America Co. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Real-time data is very useful for informing response and channels of response.

Media 88

Media Data Reddit Crisis 88

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 76

Creativity Study Survey Advertising 76

Waxing UnLyrical

AUGUST 11, 2014

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. Why: Online privacy is a valid concern in today’s connected world (yes, even for me). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Image: Steven Depolo via Flickr, CC 2.0.

Storytelling 87

Storytelling Privacy Resources Web 87

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology. To learn more about the Council of Accountable Physician Practices, visit: [link].

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association. 4) Before Auto Care, you worked for a PR technology vendor. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Ethical Voices

MARCH 14, 2022

I was basically managing an education campaign and information around bovine somatotropin, which is basically a growth hormone used to increase milk production and cows. I think technology is both an advantage and potentially a challenge. It all comes back to data and privacy and transparency. What’s the pushback?

Ethics 52

Ethics Publicity Data Agency 52

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Communications Conversations

FEBRUARY 17, 2015

And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing. Namely, how to search the internet for information. And, I’d take it a step further–I think it needs to be taught at all levels. Good for them. BIG difference.

How To 60

How To Web Social Media Privacy 60

Cision

MAY 18, 2017

As social networks—and those using them—mature, we are getting more and more comfortable sharing more and more information about our business problems as well as what products or services we are considering purchasing. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. The better we get at using accurate (and if possible, real-time data), the better informed and productive these decisions will be. Perhaps with a larger community, the app could have some legs.

Trends 56

Trends Big Data Mobile Conference 56

Sword and the Script

OCTOBER 29, 2019

Honestly, this integration made me a little skittish because I’m ultra-paranoid about information security. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. 8) User reviews and community comments. 5) Prezly bakes in GDPR compliance.

Pitching 63

Pitching Analytics Enterprise System 63

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. Mobile, data and wearable technology. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Great leaders make clear and transparent communication a top priority. When employees are informed, this leads to trust. Something similar has happened in B2B marketing over the last 20 years.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

MAY 18, 2017

As social networks—and those using them—mature, we are getting more and more comfortable sharing more and more information about our business problems as well as what products or services we are considering purchasing. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 57

How To Instagram Social Media LinkedIn 57