The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 124

Communications Crisis Internal International 124

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. So what’s on the minds of tomorrow’s professionals?

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. These changes set up occasions for lively public discussions for clients.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? To show leadership during a serious crisis situation.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Many PR battles are waged in hotly competitive categories, and the line between aggressive communications and an outright smear campaign can be blurry.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 130

Technology Study Communications Survey 130

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

PRSay

MARCH 25, 2019

Anything written inside an organization should be treated as if it could quickly go public. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

Internal 155

Internal International Communications Employee 155

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Deirdre Breakenridge

JANUARY 10, 2022

The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. Master the message.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Get on the same page as marketing. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. Every member of staff has a role to play in public engagement. Therein lies one of greatest opportunities for the NHS.

Communications 63

Communications Healthcare Print Community 63

Shift Communications

AUGUST 29, 2023

.); Audience-specific storytelling; and, The ability to work that story into news and market context Here are the immediate PR opportunities for AI startups our survey uncovered: Corporate communications & storytelling Early-to-mid hype cycle is when market leaders and laggers are often made. The set of target publications is unique.

Survey 60

Survey How To Storytelling Corporate 60

Stephen Waddington

MARCH 29, 2020

Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. At work and home video has become the norm.

Crisis 167

Crisis Government Privacy Sports 167

PRSay

MARCH 29, 2018

These questions were answered by Michael Hemmesch , director of public relations at the College of Saint Benedict and Saint John’s University and a member of the Senior Summit Planning Committee: What are the biggest challenges that communications leaders in higher education face today? Someone will be upset with you.

Education 74

Education Communications Privacy Construction 74

PRSay

AUGUST 17, 2023

Twitter in Europe Despite Threads’ organic focus being perfect for the European Union, where branded communications can be limited in regulated industries, the platform has been unable to launch to the block. Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Most importantly, a funding announcement should set the stage for a newsstream that communicates the company’s longer-term strategy and enables stakeholders and others to “connect the dots.” But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

PRSay

APRIL 25, 2018

Publications such as Fortune , CNBC and ZDNet wrote up comprehensive guides on how users could deactivate or cancel their accounts. And in a recent survey of smartphone users, 73 percent of people in that same demographic reported they communicate with Facebook Messenger, with only 30 percent claiming to use WhatsApp.

Facebook 135

Facebook Privacy Data Survey 135

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Public relations programs are designed to bring such values into the public conversation.

Brand 149

Brand Branding Storytelling B2B 149

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Pitching 136

Pitching Media Privacy YouTube 136

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. As detailed in a recent New York Times article , the pressure is growing for these vendors to be proactive and transparent in the face of public and government scrutiny. . They are tried and true assets for thought leadership.

B2B 60

B2B Leadership Crisis Communications Technology 60

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.

Privacy 60

Privacy Ethics Mobile Big Data 60

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. I had a great leadership team. Then we come up with our best plan forward and communicate it.

Ethics 78

Ethics Privacy Data Financial 78

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up. Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Privacy 177

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. For example, if you take public transportation to work and only drive your car on weekends, as I do, then paying monthly for car insurance is a waste of money. Insurance industry innovations.

Insurance 140

Insurance Insurance Sports Telecommunications 140

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

The Stalwart Blog

AUGUST 28, 2017

Forgive me if I boast about the US Navy Public Affairs community for a moment. Here’s where the Public Affairs team and senior leadership shined. 7th Fleet’s initial press release launched within hours of the incident, informing the public of the who, what, where and when. Respect for Privacy.

Public Affairs 60

Public Affairs Examples Crisis Privacy 60

David PR Group

JUNE 8, 2017

Nearly 40% found positive information like undisclosed leadership roles and community service. They often find reasons to hire a person: personality seen as a good fit, applicant is well-rounded or candidate has good communications skills. Register public social media accounts and be active. Again, probably higher.).

Privacy 66

Privacy Reputation Google Engineering 66