PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. They’re walking a tightrope in a hurricane.

Report 86

Report Corporate Employee Policies 86

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. Do your research : Most publications that feature contributed content have a dedicated editor working on these pieces. Pitching for contributed content like bylined articles can be tricky.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

This can help to be sure key messages are being conveyed and you aren’t steering away from the topic at hand. Research is foundational. Research skills are the unsung heroes of good public relations. The right research, framed correctly, can make the difference between a winning business presentation and an also-ran.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Follow key reporters on social media, read the trades and learn the differences between contacts that cover breaking data breaches or ransomware attacks and those that cover IT security management policies or white hacks and research reports. Use research and data to cut through the noise. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

OCTOBER 19, 2017

Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results. Before you dive into the technical research for your library, simply brainstorm about who your brand is and who you want to attract. Do Your Research. Start by Asking: Who Are We?

Brand 208

Brand Branding How To SEO 208

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The informal meetups often lead to meaningful relationships where the reporter will reach out to get the exec’s opinion on certain topics down the road. . Research, when well packaged and communicated, can be just the thing for a slow period. Data points drive press. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

NewsWhip

OCTOBER 30, 2020

The top stories about Biden and Trump since May are some of the top-performing stories anywhere in the world about any topic. Between them, these two topics made up 30 percent of the top stories. Election integrity was the third big topic among the top 1,000 stories. . The top stories and narratives about Trump .

Viral 174

Viral Journalism Analysis Comparison 174

Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Research: “What’s the best high-end cosmetic brand?”. Find someone in the Awareness, Research, Consideration or Comparison stage?

Software 0

Software Comparison Media System 0

Sword and the Script

NOVEMBER 23, 2021

The findings build upon research by other credible organizations, that thought leadership is more important than ever in B2B marketing. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.

Leadership 145

Leadership B2B Study LinkedIn 145

Cision

AUGUST 10, 2016

One big time-suck for me is coming up with new content topics. Coming up with topics is the hardest part. Keep a Spreadsheet of Topic Ideas. Another way to save mental energy and time spent brainstorming topics is to note any content topic ideas when you have them. That e-book you wrote on 10 ways to save money?

Analytics 120

Analytics Google Energy Writing 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Insufficient research. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Alise Edgcomb, Vice President. Align with and elevate thought leaders.

Brand 121

Brand Branding Retail Education 121

NewsWhip

MARCH 24, 2021

Popular content on social media from trustworthy sites and from Iffy ones can at times share common traits, with the most predictable likely being their topics. This is the companion piece to our previous post on the hottest topics on social media during the onset of summer 2020. and the U.S. of Iffy sites’ stories?

Trends 78

Trends System Social Media Facebook 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Are there rumors of a merger in your category? Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Contently - Strategy

JANUARY 16, 2020

That’s why you need to make it easy for YouTube to understand why your content is relevant to a particular topic. Select a category. While this may seem straightforward, it’s a good idea to be thoughtful when selecting a category. You can find a video’s category at the bottom of the video’s description.

YouTube 127

YouTube SEO How To Video 127

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. The editors can’t know what will happen with the virus four months from now so they need to continue with their planned themes and the overall category of the magazine (i.e.

Media 130

Media Television Exercises Newspapers 130

Sword and the Script

MAY 18, 2021

29% said, “more research-based, thought leadership content covering topical issues.”. Propel looked at categories of pitches – sent to media publications of all tiers – and you can see the open rates fall and the response rates are low. 37% said, “‘feel good’” stories on how companies and communities are helping others.

Study 165

Study Communications Survey Pitching 165

5W PR

AUGUST 19, 2021

To help stay on topic, all PR writing should be guided by certain goals that relate to the overall PR campaign for the company. The group of people who fall into the target audience category depends on plenty of different factors which every company defines on its own. Goals and Objectives.

Writing 88

Writing Publicity How To Measurement 88

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Research a fresh category for new biz opportunities. Make it your business to read – a lot – and come up with a “hit list” of categories, companies and contacts worth reaching out to with a relevant case history or or introductory meeting. Sign up for that webinar on analytics, or another hot topic.

Hotels 120

Hotels B2B Conference Analytics 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

JULY 26, 2022

PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing. Our CEO is an expert on the topic. Instead, diligently research the interests of each journalist or publication you’re approaching. This can be anything from a Yelp review to a tweet to a mention in the media.

Media 166

Media Pitching Agency Guidelines 166

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Sure, it’s a great place to start to build out your B2S media list, but all contacts must be researched for viability. It also pays to do a quick search of who has covered the topic in the recent past.

Fashion 120

Fashion Survey Pitching Trends 120

Buzzstream

MARCH 21, 2024

Industry/beats/topics covered And if necessary: City, State, Country, Region X account or other relevant social media accounts Phone Number Many self-curated media lists are done in spreadsheets on a program like Excel or Google Sheets. Their Research tool lets you search the web and build and evaluate outreach lists in one tool.

Construction 62

Construction How To Media Google 62

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists. We’ve tackled the topic before, but it’s worth revisiting.

SEO 200

SEO Pitching Agency Exercises 200

PR 20/20

JANUARY 16, 2023

We’re constantly trolling these URLs for nuggets of information or fascinating research. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. Disclaimer: We love other blogs, too.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. During the next few months (assuming Cision will have me back! Editor’s Note: Definitely!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Some shows have one or two tech junkies chatting on a topic of interest each week, while others may feature a panel discussion. The discussions range widely from in-depth tech topics covering the business of tech to its cultural repercussions. The opportunities are exciting. Most have blogs for further exposure.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Contently - Strategy

FEBRUARY 16, 2023

Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. Align your SEO strategy with audience research. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. Don’t rely on AI alone.

SEO 93

SEO Strategy Google Engineering 93

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. Identify the topics that resonates with your audience. The first step in this process is identifying which topics already resonate well with your audience. Let’s get started.

Strategy 99

Strategy Analysis Reddit Data 99

Flack's Revenge

AUGUST 23, 2016

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. Categories and labels have their own brand associations and perceived value. ” Does your company fit neatly into an established category? .”

Brand 120

Brand Branding Technology Big Data 120

Maxim Behar

AUGUST 31, 2021

Among the honored guests and speakers of the event were Maria Gabriel , EU Commissioner for Research, Innovation, Culture, Education and Youth, Velislav Minekov , Minister of Culture, Iskra Mihaylova , MEP and Deputy Chair of the Renew Europe Parliamentary Group, Piet Jaspert , Vice-President of Europa Nostra and others.

Groups 52

Groups Internal International Communications 52

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

NewsWhip

NOVEMBER 3, 2021

This was the top brand story for the Food & Beverage category with over 820k engagements. The top story categories. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Who doesn’t want a deal from Disney? Pepsi & Peeps.

Brand 88

Brand Branding Healthcare Report 88