PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation?

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation?

Reputation 48

Reputation Employee Leadership Product Launch 48

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. They’re walking a tightrope in a hurricane.

Report 86

Report Corporate Employee Policies 86

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Are there rumors of a merger in your category? Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

NOVEMBER 23, 2021

.” Done well, it opens up opportunities to challenger brands: 47% “of buyers say thought leadership led them to discover and ultimately purchase from a company that was not considered to be among the leaders in a particular category.”. Thought leadership can fix damaged reputations. Thought leadership builds trust.

Leadership 145

Leadership B2B Study LinkedIn 145

ImPRessions - Crenshaw Communications

JULY 16, 2019

Soon they will start speaking at conferences , and opining on cyber sec topics in major publications. Technical media and category analysts may be interested in drilling down into all aspects of your offering, but beware getting lost in the technology features. Focus on the benefit, not the tech. Invest in user customization.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. It all comes back to accurate tracking of progress toward specific, measurable key performance indicators or KPIs.

How To 257

How To Interviews Measurement Storytelling 257

NewsWhip

MARCH 24, 2021

Popular content on social media from trustworthy sites and from Iffy ones can at times share common traits, with the most predictable likely being their topics. This is the companion piece to our previous post on the hottest topics on social media during the onset of summer 2020. and the U.S. of Iffy sites’ stories?

Trends 78

Trends System Social Media Facebook 78

ImPRessions - Crenshaw Communications

JUNE 2, 2016

Who are the media outlets and contacts covering your category? What topics are your competitors covering? Is there a way you can distinguish yourself from the general category? It was a chance for our client to own the topic and the entire event, and he did. All it takes is paying attention and knowing what to look for.

Conference 120

Conference Comparison Leadership Instagram 120

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Meltwater has a reputation for an overly aggressive sales team. To that end, I’ve also made some changes to the list.

Technology 92

Technology Software Resources Pitching 92

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. There are some PR tactics that can help. 6 PR tactics to differentiate your brand.

Brand 196

Brand Branding Reddit B2B 196

Cision

OCTOBER 3, 2016

Purchase: “bought” “purchase” “buy” “buying” [company name or industry or product category]. Brand reputation management is a critical part of any PR strategy. Identify Trending Conversation Topics. Why did conversation spike, and what was the topic? Advocacy: “like” “love” “happy” “great” “glad” etc. + [company name].

Software 0

Software Comparison Media System 0

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. A topic saturated by fact checkers, journalists, and NGOs has moved toward an ever broader demographic.

Trends 78

Trends Publicity Reputation Advertising 78

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Some shows have one or two tech junkies chatting on a topic of interest each week, while others may feature a panel discussion. The discussions range widely from in-depth tech topics covering the business of tech to its cultural repercussions. It’s a perfect platform for a CEO to develop a reputation as an industry expert.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. Journalists (and influencers with journalistic ambitions) fall into this category. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

JANUARY 16, 2023

Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category). HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Spin Sucks ( @SpinSucks ): Digs into PR topics, along with all things marketing (customer experience, reputation management, etc.).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JULY 26, 2022

PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing. Our CEO is an expert on the topic. Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Take a look at the shopping experience. Or impart it.

B2C 120

B2C B2B Software Consumer 120

Burrelles Fresh Ideas

MARCH 5, 2024

It can be leveraged for lead generation, brand reputation, and loyalty building. The survey asked whether generating earned media across three channels – local, national and trade press – had become easier, more difficult, or about the same as it was, and average responses in all three categories fell into the “more difficult” range.

Media 97

Media Nonprofit Pitching Analytics 97

Stephen Waddington

NOVEMBER 5, 2020

Google will return the topics about which the UK public is currently seeking advice. The tool can be queried by country, time (hour to years), categories and search type. Trends provide an insight into how people are searching for information related to topics. These are updated in real term as people use Google.

Google 124

Google Reddit Comparison Trends 124

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

Contently - Strategy

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. There are differences, however. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. What’s not safe is ignoring social conversations, especially those related to your brand and category. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy. Here is the Q & A, and thanks for participating Drew! Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Influence” tends to be jammed into one big category when in fact, it’s nuanced. They may have a medium-to-weak connection to your actual product because they’re overwhelmed with requests from every brand in the category.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Onclusive expands partnership with MSL.

Pitching 88

Pitching Report Software Survey 88

Prohibition

APRIL 26, 2022

Take a look at the topics that your audience may be interested in and target social media influencers that share content within those categories. Influencers with large followings would be great for exposure, but if your values do not match it could damage your reputation and be unsuccessful.

Social Media 62

Social Media Brand Branding Media 62

Cision

OCTOBER 19, 2015

What topics appear frequently? Applications should be divided into general and specific categories. Three steps to improving your social listening skills, which will, in turn, improve brand reputation and loyalty—internally and externally. Interpretation is where you make sense of the data. Who’s the most influential?

Creativity 120

Creativity Internal International Data 120

Reputation Specialist Michael Toebe

MARCH 3, 2022

Claire Mom This is unquestionably a very sensitive topic to discuss because it’s one thick with immorality and deeply painful for victims of sexual assault to feel doubted or hear their pleas rejected. Here’s how we got to this subject: I have buttons set up on my browser for certain topics of interest within my profession. It happens.

System 52

System Reputation Financial Writing 52

ImPRessions - Crenshaw Communications

JULY 18, 2017

A survey doesn’t have to be a $100,000 study by Gallup to be legitimate, but it should be designed and conducted by a reputable research company. To that end, one of the best ways to hit a survey home run is to link the topic to something newsworthy. Get professional help. Pepper in third-party quotes. Also important?

Survey 136

Survey How To Construction Data 136

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. How Do Predictive Alerts work?

Media 88

Media Data Reddit Crisis 88

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. If a crisis occurs, it could harm your reputation and relationship with team members, customers and shareholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Enter a topic or keyword, and it will display posts from the web.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Enter a topic or keyword, and it will display posts from the web.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Enter a topic or keyword, and it will display posts from the web.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 13, 2023

This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62