Crisis & Reputation Management on Boards’ Radar
The Proactive Report
MARCH 21, 2017
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Improving a brand’s image and protecting the reputation of the brand has long been considered a core PR function.
Reputation Management: Eight Steps for Online Repair
MARCH 2, 2015
If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. But reputation management should be handled with the utmost care…it shouldn’t be something that is left simply to sorting itself out, though that is a good starting point. Reputation management requires communication.
Seven Principles to Building an Online Reputation
MARCH 29, 2012
Principles of Building an Online Reputation. Therefore I give you the seven principles to building an online reputation. So I joke with him that not everyone is smart enough to write a book ahead of its time (cough, Six Pixels of Separation , cough) so most of us have to do the really hard work of building a reputation without it. Principles of Building an Online Reputation.
Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not
MARCH 15, 2016
I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. An organization’s worse nightmare.
Trolls, Smear Campaigns, and Reputation Management
OCTOBER 18, 2012
A little far-fetched in today’s world, but it goes to show how important reputation management is online and what can happen if one person, organization, or group decides they’re going to take you on…and they have deeper pockets and more resources. Reputation Management. Then a good reputation management program will help. **. I am a big fan of The Good Wife.
Content Marketing with Your Reputation in Mind
MARCH 23, 2016
Today we have have to think about how it creates a stellar reputation. The post Content Marketing with Your Reputation in Mind appeared first on Spin Sucks. by Paula Kiger Related Stories Rut-Busting Content Marketing Examples The Future of Content Marketing is Now Seven Tips to Brand Your Business Online. Comments I do too.
Online Reputation Management Needs to be a Part of Today’s Curriculum
MARCH 24, 2014
Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Teaching students proper online reputation management. This needs to include: Understanding the reach and impact of one’s online reputation. Implementation of this long-term strategy. Point final.
4 Brands Running Successful Brand Journalism Programs
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? Starbucks uses brand journalism to highlight their employees.
Branding Basics: Measure Your Way to a Better Reputation
SEPTEMBER 12, 2016
Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. But what is branding, exactly? Define your success.
Brand Image vs. Reputation: What’s the Difference?
JUNE 25, 2015
Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation ManagementCertainly they are linked, but they are not the same thing.
The Brave New World of Crisis Communications
JANUARY 23, 2017
Communication Crisis brand reputation build a positive reputation build an online reputation crisis communication crisis communications crisis communications 101 laura petrolino manage online reputation online reputation reputation managementCrisis communications in our always on, online world is not a spectator's sport.
Reputation Management: Making Employees Brand Ambassadors
APRIL 11, 2016
Reputation management is no easy feat for any company. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn TorossianIn fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? The perception is not the same.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.
Brand Clarity Comes Before Trust & Reputation
Rock the Status Quo
MARCH 19, 2015
It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. My favorite part of having this iconic animal as part of my brand is how people reach out to me all the time when they see something with a peacock on it.
Report: The best (and worst) brand reputations
MAY 13, 2015
According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Your reputation as a company can be the difference between Fortune 500 and, “We’re laying off 500 more employees.”. Bank of America. Charter Communications. Comcast. Apple.
Quantitatively Measuring Reputation for your Brand
JUNE 22, 2015
It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. Public Relations Measurement Brand Reputation ManagementIt’s not even our customers.
4 Considerations for Managing Your Brand Reputation Online
AUGUST 18, 2015
Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. She enjoys sharing tips on media monitoring and analysis, as well as PR measurement. You can find her on Twitter and Google+. PR / Media Relations
Fix (or Establish) Your Brand Reputation
SEPTEMBER 26, 2014
Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Just look at the NFL these days. Tori Sabourin.
3 ways PR pros can maintain a positive brand reputation
DECEMBER 9, 2015
Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Here are three reputation management tips to keep your brand’s online image positive. Claim your authority. Designate a crisis point-person.
Report: 2016's most reputable brands
MARCH 22, 2016
The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex. The full list of the top 100 most reputable brands can be found here. The Walt Disney Company. Google. BMW Group. Daimler. LEGO Group. Canon.
Wegmans tops brand reputation list
FEBRUARY 10, 2015
Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ. It’s not Amazon, Apple, Google or any of the world’s largest retailers from a revenue standpoint. Here are the top 10 companies, according to the study: 1. Wegmans Food Markets. Samsung.
How to more effectively manage your brand’s reputation
NOVEMBER 18, 2016
Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. Effective social media monitoring can help brand managers find relevant customer conversations and use them to gain accurate insight into how to connect with their target audience more effectively. Getting down to basics. Going global.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Why leave that reputation to chance? Is it to grow a business? Get a book deal?
College Reputation Arms Race – And Puppies
David PR Group
AUGUST 28, 2016
What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Forbes and CCAP found a statistically significant positive relationship between membership in Division I-A and academic reputation. David reputationWhere can your kid get in? Financier T.
Does brand reputation even matter to Spirit Airlines?
MARCH 19, 2015
Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation. For Spirit a *positive* brand reputation doesn’t matter.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
Report: Sporadic donations won't boost brand reputation
OCTOBER 27, 2015
A new survey from Aflac says that organizations that donate sporadically won’t boost their brands’ reputations. Businesses give untold billions to charity every year. Though these donations are often done with altruistic intent, let’s face it: Sometimes the goal is to get into consumers’ good graces. Is that really effective as a PR play? Image via
How to Get Perspective on Your Brand’s Reputation
OCTOBER 27, 2016
In an ironic twist, the practice of reputation management has gotten a bad reputation lately. If you do a quick search for reputation management you’re bound to find a lot of “black hat” services that claim to be able to squelch bad reviews just like those firms you see on late-night TV commercials claiming to clean up a bad credit report. Brand Reputation Management
What Does “Brand” Mean and Why Does it Matter?
OCTOBER 27, 2015
Brand Management Brand Reputation Management
Online Reputation Management Guide for 2015
The Proactive Report
JANUARY 5, 2015
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. The Online Reputation Explosion.
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand.
Conservative coffee? That’s Black Rifle’s brand
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING StrategyFor most people, coffee is the ultimate uniter. Whether people love or love … READ MORE ».
Weekly Roundup: Reputation
FEBRUARY 17, 2015
Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Social Silo Mentality: Is your online reputation suffering?
#Bendgate Bites Into Apple’s Reputation… For a Moment
SEPTEMBER 30, 2014
There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere. It was a record sale – ten million phones in the first weekend alone. But Apple releases are not just met with praise. Haters gonna hate.
Brand Bullying: A Tale of Ragu and Social Media
OCTOBER 4, 2011
The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. When we start by ripping a brand a new one, we aren’t encouraging them to learn. I have to imagine that the big brands feel the same way, especially when you consider they are a much juicier target. To my fellow brands. Influence Social Media brand bullying C.C.
Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
JANUARY 20, 2015
When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.
3 Ways to Measure Brand Sentiment Effectively
JULY 7, 2016
Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. You need to know what people are saying and how they feel about your brand. But how?
4 reputation management questions worth asking
FEBRUARY 26, 2015
Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. For organizations and their leaders, the current climate should serve as a reminder that reputational protection needs to be a core objective of any communications program.
Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it
JANUARY 7, 2016
More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. A quarter of companies have no formal reputation management plans. It has to have relationships.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Brand Humanity. Brands & Branding. Personal Branding. Reputation & Ratings Systems. Want trend insights before anyone else? Book Reviews.