ImPRessions - Crenshaw Communications

JULY 14, 2021

For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It’s essential for savvy PR professionals to stay up to date on the latest developments in the space. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. In that case, the right PR team can help. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Agility PR Solutions

APRIL 18, 2024

But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment bank Piper Sandler Companies, which has accessed more than 61 million data […] The post Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories appeared (..)

Retail 103

Retail Study Trends Banking 103

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Just having media monitoring in place is no longer sufficient for PR and communications success. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. A B2B tech company should submit for in categories wherever their excellence lies. Most award programs have individual categories like the CEO of the Year or Rising Star for earlier career superstars.

B2B 295

B2B Industry Company Case Study 295

Onclusive

SEPTEMBER 29, 2021

Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on their campaigns.

Analysis 369

Analysis Case Study Study Internal 369

Ronn Torossian

SEPTEMBER 14, 2021

However, there are cases when all of those different categories end up overlapping in those efforts, and that’s especially true in terms of social media and public relations. […]. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Here’s why earned speaking opportunities are an important PR program element. PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. They typically follow narrow categories or subcategories, from Application Performance Management to Wired and Wireless LAN Access Infrastructure. How PR and AR work together. Don’t forget the up-and-comers.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Start with the right category. The category fit is all-important, so never try to shoehorn your story into a slot where it may not work. Craft a story.

How To 254

How To Case Study Employee Industry 254

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

“What do people not understand about your job/business/category?” Sometimes a marketplace misperception is the trigger for bringing on a PR firm, but often it’s the smaller and more individual insights that can make a story come alive. The software can make a huge difference in revenue, yet the category is narrow.

How To 310

How To Transportation Software Employee 310

PRSay

JANUARY 11, 2024

While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. I’ve been a senior Anvil judge for a while and have reviewed hundreds of entries across dozens of categories. based PR firm that specializes in nonprofit communications. 18 Regular: Feb.

Case Study 94

Case Study Nonprofit Guidelines Ethics 94

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. The post Measuring Earned Media Quality to Prove the Value of PR – Edmunds appeared first on Onclusive.

Measurement 370

Measurement Case Study Automotive Media 370

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Prowly

DECEMBER 20, 2023

The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. It represents distinct types of media […] The post What is the PESO Model in PR? Definition & Examples appeared first on Prowly Magazine.

Examples 104

Examples Communications Media Analytics 104

Agility PR Solutions

JANUARY 10, 2024

Portfolio was created to recognize excellence by financial marketers in over 35 comms and content categories. Since the first Portfolio in […] The post Financial marcomms: Its 30-year evolution seen through an awards show lens appeared first on Agility PR Solutions.

Financial 108

Financial Communications Marketing Publicity 108

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. But there are many types of content that build credibility and leadership as part of a strategic PR program. As in any category, change represents opportunity for those who can seize it. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Content Marketing Case Study 304

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As What to invest and when?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As What to invest and when?

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Remote PR Jobs

DECEMBER 12, 2022

As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? Before employing PR efforts, you and your client must touch base on who they are trying to target with their brand.

Privacy 264

Privacy Meeting Strategy Social Media 264

Flack's Revenge

OCTOBER 27, 2021

How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. Those “boring” categories require research, education, and commitment by buyers. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

Agility PR Solutions

MARCH 15, 2023

New research from data and analytics firm Engagement Labs shows how online and offline conversations are distinct from one another and usually […] The post Both online and offline conversations drive brand success: Here are the leaders in each category appeared first on Agility PR Solutions.

Brand 148

Brand Branding Analytics Data 148

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Sasha was one of two PR professionals named to the “Mentors” category. Sasha joined the B2B tech PR firm in 2021 as PR director and was quickly promoted into a VP role. She is a previous PR News Rising PR Stars 30 & Under Award Winner.

Agency 156

Agency Communications Enterprise B2B 156

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. At CES 2024, Yanfeng debuted its EVI (Electric Vehicle Interior) concept. Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Here’s why earned speaking opportunities are an important PR program element. PR opportunities. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

Flack's Revenge

OCTOBER 27, 2021

How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. One of the rankings they provide is ROI, and Onclusive has consistently rated #1 for this and many other categories over the past few years. The answer is yes!

How To 397

How To Software Media Analytics 397

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Often we work with trade journalists who cover highly technical categories and need commentary and background from specialized experts. . Dark Reading. Wired: Threat Level.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

SEPTEMBER 6, 2023

Even though they say they’re stressed about their grocery bill, they’ll happily shell out money (and lots of it) for Taylor Swift tickets—which makes one think that the way economists track consumer dollars doesn’t make much […] The post Brands spend too much time looking at categories—and not enough listening to consumers appeared first (..)

Consumer 103

Consumer Retail Brand Branding 103

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

As any PR expert knows, there’s an art to the public mea culpa. A few days later, Colorado representative Lauren Boebert found herself in a PR corner after being escorted out of a Denver theater after creating a disturbance. The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications.

Publicity 343

Publicity How To YouTube Video 343