ImPRessions - Crenshaw Communications

MARCH 28, 2019

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. The second way analysts affect a category or industry is more informal.

Meeting 168

Meeting B2B Technology Resources 168

Onclusive

JANUARY 21, 2021

We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement. Building relationships with media outlets that publish powerful educational stories resulting in new inquiries can be linked with creating a new category.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Beyond the umbrella of cybersecurity, PR pros need to adopt a granular understanding of their focus and expertise. PR teams must be tuned into what’s happening in the cybersecurity space every day.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In In those days, we focused on making sure people knew about the latest categories that Amazon was in,” said Herdener during a virtual fireside chat with PRSA’s CEO Linda Thomas Brooks on Oct.

Employee 214

Employee Leadership Crisis Management Viral 214

Shift Communications

JANUARY 24, 2024

However, their niche positioning was preventing them from tapping into a large sum of potential buyers in the drinkware category. The post Unraveling The Stanley Cup Craze’s Consumer Marketing Strategies appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Consumer 78

Consumer Strategy Marketing Viral 78

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. Consistency is the key to trust in any category of communication. Did you know?

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2018

Here are some of the most common questions we get and our perspective on how helpful – or not – they are in making the best decision. PR agency questions: To ask or not to ask? Every client wants to know what they will spend on a good PR campaign, but the answer depends on many variables. How much will it cost?

Agency 136

Agency Media Relations Resources Internal 136

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). Do they employ a PR person? Approachability.

Software 81

Software Corporate Publicity Technology 81

Shift Communications

MARCH 22, 2023

” The letter preceded the launch a series of new AI categories that Fiverr now offers. The right time to engage is when you can add value to the conversation because you have an insider perspective, unique observation or longstanding experience to something happening in the news or industry. Make it personal. Be respectful.

Leadership 88

Leadership Community Corporate Consumer 88

5W PR

NOVEMBER 29, 2021

Key messages are an extremely important category of information that a company wants its target audience to hear, understand and remember. Ikea’s ‘I’m staying home’ message during the pandemic invited everyone to view their home from a different perspective. Key marketing messages should have certain traits, as enumerated below.

Marketing 88

Marketing Insurance Insurance Mobile 88

Newsfile

NOVEMBER 28, 2023

This helps people like investors and regulators understand how your company is doing from a financial perspective. Then, organize all of your documents by category. Coordinate with IR and PR Teams Work together with your IR and PR colleagues. Influence your company’s reputation.

Financial 110

Financial Software System Data 110

Maxim Behar

JANUARY 17, 2024

- 52% respondents in the survey said they started their first job between the ages of 14 and 18 - 44% started their first work commitments during their study between the ages of 19-24 - Only 4% fall into the category of 25–30-year-old To comment on the topic and the survey results, WorkTalent.com turned to Maxim Behar for an expert opinion.

Survey 64

Survey Study Course Financial 64

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. PR pros should wait at least 24 hours before the follow-up message. Also, tech PR professionals should also be okay with being an industry expert quoted in stories; remember, good PR influences journalists, too! Pitch a story – not your client.

Pitching 160

Pitching Media Enterprise Media Relations 160

PRSay

JANUARY 24, 2022

In the PR and communications profession, the gold standard for excellence is PRSA’s Anvil Awards. As the PRSA website notes: Silver Anvil Awards celebrate the best strategic PR campaigns of the year, as well as outstanding organizational excellence. The experience will broaden your perspective on the industry.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. How does the Overstock PR team fit into the organization? K: How do Overstock PR and content efforts drive growth for the business?

Interviews 223

Interviews Retail Data Engineering 223

5W PR

APRIL 26, 2021

After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”. The post Good Corporate Culture Moves Everyone Forward appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Remaining True to the Mission.

Corporate 88

Corporate Employee B2C Internal 88

PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. The fifth annual Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, explores how social media affects journalists across seven countries in both their work and their communication with PR professionals.

Journalism 120

Journalism Social Media Study Media 120

5W PR

NOVEMBER 17, 2020

Popular social media sites report high percentages in all categories because of the frequency of visits. Analyze them closely both from the demographics as well as the brand perspectives. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Consumer 88

Consumer Airlines Energy Industry 88

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. What does it look like, from a brand safety perspective, to run campaigns adjacent to the scammers?

How To 159

How To Facebook Social Media Advertising 159

OnePitch

JUNE 14, 2022

We cover thousands of product categories, and it is powerful. If it is a general PR introduction, if it’s something I’m frankly just curious about, if it’s an area of coverage that perhaps we’re not in, but I might be interested in learning a little bit more about it, I will follow up myself.

Pitching 69

Pitching Report Video Data 69

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Youth engagement recognizes young people’s right to participate in decisions that affect them and acknowledges the great skills, strengths, and unique perspectives that they bring to the table. Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

Agency 59

Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

JULY 19, 2016

It’s no secret content is king when it comes to PR campaigns , but what are the basic rules for curating a body of content that will have the most impact on your business or brand? Some would argue curated collections are how most people discover content today, so curating is a valuable skill for any PR professional.

SEO 120

SEO Tools Web System 120

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

Agency 52

Agency Creativity Examples Conference 52

Bianchi Biz Blog

OCTOBER 19, 2023

Transportation and mobility are among the top technology categories at the event, with the Las Vegas Convention Center (LVCC) West Hall completely filled with the latest vehicle technology exhibits and the nearby West Plaza to be brimming with autonomous driving and ADAS demonstrations from some of the world’s leading mobility technology suppliers.

Automotive 87

Automotive Mobile Software Technology 87

Sword and the Script

AUGUST 5, 2014

PR Measurement Isn’t Quite the Same. For PR, metrics and measurement tends to be a little trickier: How do you quantify the value of a brand mention, whether that mention is in mainstream media or otherwise? What PR needs is a framework to think about measurement and organize itself to measure.

Measurement 118

Measurement Analytics Tools SEO 118

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers.

Storytelling 136

Storytelling Sports Software Mobile 136

Sword and the Script

AUGUST 25, 2020

PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? This sort of thing isn’t an anomaly. Give our services a try. List possible reviewers.

Marketing 85

Marketing Guidelines Social Media Conference 85

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

AUGUST 21, 2017

These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. To succeed in a particular space, whether it’s crowded or a new category, you have to understand it. Cersei Lannister: Know Your Landscape. What does your target audience look like?

Strategy 258

Strategy Trade Shows Case Study Course 258

Ethical Voices

JULY 25, 2022

. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. Someone who was very intuitive told me I really ought to consider a career in PR and did I know what that was? ” And they proceeded to tell me about the skills that one needs to be in PR. Ethics and predatory lending.

Ethics 81

Ethics Training Real Estate Agency 81

Ethical Voices

MAY 8, 2023

We look at five categories. We look at their ethics and compliance program practices, and that breaks out into the traditional seven categories of ethics and compliance program practices as you would see in a lot of the regulatory guidance. There are so many other things that can happen from a disciplinary perspective.

Ethics 70

Ethics Training Financial Survey 70