Agility PR Solutions

JULY 25, 2021

You should identify your target audience, sort them under different categories, and give a personalized solution. As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. Getting your brand noticed can look like a daunting task if you don’t have a clear […].

Agency 189

Agency Brand Branding Marketing 189

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Often we work with trade journalists who cover highly technical categories and need commentary and background from specialized experts. . Cybersecurity is one of those categories. We may also work to earn media coverage that will be read by a rarefied audience that ranges from senior executives to CEOs. Wired: Threat Level. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Agility PR Solutions

JUNE 20, 2023

With new brands debuting every day in the category, it’s never been more important for consumer goods brands to develop a compelling and integrated communications strategy that stands apart from the […] The post How an integrated and personalized communications strategy drives connection appeared first on Agility PR Solutions.

Strategy 92

Strategy Communications Consumer Industry 92

Onclusive

NOVEMBER 17, 2021

In addition to the aggregate sentiment of your media coverage, you can also drill down on the sentiment of each article and even each “entity” within an article, such as a person, a place or a concept covered in the article. Having this data at your fingertips covers all six PESTLE categories. How does this relate to PESTLE analysis?

Analysis 195

Analysis Media Reputation Trends 195

PR for Anyone

NOVEMBER 1, 2023

At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. Leah emphasizes the importance of making the most of every training session, prioritizing and valuing the time allocated for personal growth and fitness despite the demands of motherhood.

Sports 130

Sports Training Retail YouTube 130

Steve Barrett on PR

JUNE 23, 2022

PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.

Trends 147

Trends Creativity Agency Media 147

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Personally, I make myself available from 8am to 7pm on weekdays and only answer email at night or on the weekends if it’s vital.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Yet Neeleman’s public apology, coupled with the thoughtful set of commitments for the future, managed to challenge the entire category and position JetBlue as an industry leader rather than just another beleaguered player. Both Drew Barrymore and Rep. Boebert strayed into indulgent territory in their respective statements.

Publicity 343

Publicity How To YouTube Video 343

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Onclusive

JANUARY 31, 2018

Cunningham describes the two elements of creating a company’s Corporate DNA: “I categorize companies into three categories: product-oriented companies, customer-oriented companies and concept-oriented companies. If you’re a concept-oriented company, you can position around a cult of personality (like Steve Jobs) or ‘the next big thing.’”.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Deirdre Breakenridge

FEBRUARY 1, 2022

My relationships — personal, academic, and professional — span a much wider timeline. For example, Deirdre’s research notes that “Millennials are stepping out of their comfort zone less than Gen X, professionally and personally.” With that, my roadmap restarts, and I travel down a continuous path to personal betterment.

Blogging 213

Blogging Ethics Leadership Course 213

5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Audience engagement If a company wants to foster deeper connections with its audience and encourage engagement, micro-influencers can provide a more personal touch. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

MARCH 27, 2024

Personalized Lifestyle Designs Pets are more than just animals—they’re beloved members of the family. That’s why pet owners are increasingly seeking out products that reflect their pets’ unique personalities and lifestyles.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

Personalized Lifestyle Designs Pets are more than just animals—they’re beloved members of the family. That’s why pet owners are increasingly seeking out products that reflect their pets’ unique personalities and lifestyles.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. The brand catered to the core audience for the Reverse Air Dryer with informative, personalized experiences.

Marketing 78

Marketing Education Consumer Social Media 78

Agility PR Solutions

SEPTEMBER 27, 2022

The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS ecommerce platform BigCommerce reveals.

Apparel 85

Apparel Consumer Fashion Brand 85

Mindful Marketing

FEBRUARY 26, 2023

” “The Mindful Matrix is a tool that assesses how mindful an advertisement is, based on four categories: mindless, single-minded, simple-minded, and mindful. Let's examine how Pepsi performs in each category.” ” “Single-minded: Single-minded advertisements concentrate on a single idea, concept, or message.

Ethics 94

Ethics Advertising Advertising Analysis 94

Agility PR Solutions

OCTOBER 24, 2022

You’d think that social platforms and apps would be among the highest brand groups in making emotional connections with consumers since they are so engaging and personal, but the category overall performed rather poorly, ranking 15th among the 20 industries in the Brand Intimacy 2022 Study, the largest study of brands based on emotions, from […]. (..)

Brand 78

Brand Branding Study Groups 78

Agility PR Solutions

OCTOBER 16, 2022

There’s now an expectation that shopping technologies can, and should, offer a more efficient and effective, more enjoyable and more personalized shopping experience. But new research from category growth design agency ChaseDesign|JGA finds that […].

Retail 78

Retail Technology Agency Brand 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR-generated content offers a depth that helps educate customers about a complex product or a new category. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Stern + Associates

NOVEMBER 13, 2023

Her highly acclaimed book and instant Amazon #1 new release in the stress management category, “The Stress Prescription: Seven Days to More Joy and Ease,” compiles decades of research into a practical seven-day plan of science-based techniques that can help to harness stress through more positive personal challenge and purpose.

Employee 106

Employee Groups Resources Strategy 106

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

Consumer 78

Consumer Automotive Tourism Brand 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

The blend of social media reach and trust in specific personalities can really amplify a campaign. Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

5W PR

MARCH 19, 2024

All-Over Grooming Revolution The expo highlighted a shift towards comprehensive body grooming routines, emphasizing clean and conscious personal care from head to toe. Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category.

Trends 88

Trends Consumer Conference Technology 88

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories. Nordstrom, Tractor Supply Company, Target, and Best Buy landed in two of the three categories. Here are some takeaways from the study.

Retail 88

Retail Mobile Study Web 88

ImPRessions - Crenshaw Communications

MAY 25, 2021

We know a lot about one another’s personal lives, and it’s not hard to develop almost familial bonds at work. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. They also help shine a light on the personality behind the exec, positioning them as someone with a compelling point of view. Take home some hardware.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Show the personalities on your team. Nothing personalizes a brand like showing its people. . Showcase your product with visuals . A recent post featured a short animated video on new product updates for Slack’s mobile app.

Instagram 333

Instagram B2B B2C Case Study 333

Agility PR Solutions

DECEMBER 21, 2020

the latest generation of retail, and the next era of the sector’s evolution, characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers, asserts new research from digital commerce data, insight and advisory firm Edge by Ascential.

Retail 85

Retail Strategy Brand Branding 85

Cision

JULY 26, 2017

More Categories -> Facebook Categories. I recently heard a person on the phone complaining that they were so mad that they were going to “Tweet about their experience.” Twitter’s biggest granular targeting strengths are by “interests” and by “category.”. Personal finance. Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

MARCH 27, 2020

With influencer marketing seeing exponential growth in recent months, many people have started differentiating influencers into four main categories. As such, knowing the differences between each of the categories of influencers before looking for the right one for the next campaign is essential. Mega-influencers. Macro-influencers.

Film 97

Film Viral Social Media Strategy 97

Maxim Behar

JANUARY 17, 2024

- 52% respondents in the survey said they started their first job between the ages of 14 and 18 - 44% started their first work commitments during their study between the ages of 19-24 - Only 4% fall into the category of 25–30-year-old To comment on the topic and the survey results, WorkTalent.com turned to Maxim Behar for an expert opinion.

Survey 64

Survey Study Course Financial 64

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 68

Social Media Video Viral Brand 68

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Worse, social media companies averaged a score of just 46, below all other business categories. As a sector, technology has lost its luster. It doesn’t work that way.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

MARCH 9, 2021

As it happens, women are badly underrepresented in the category. As a PR person, I love a good news hook, but on Monday there was also an awful lot of shallow brand outreach. What followed was a thread announcing a BK-backed scholarship program for female professional chefs in the UK restaurant industry.

Internal 323

Internal International Crisis Brand 323

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. When you impugn a competitor, you can easily risk tarring your entire category with one big, ugly brush. Definers also sought to paint Facebook’s critics in a negative light.

Facebook 224

Facebook Ethics Public Affairs Privacy 224