ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. PR gives brand advocates a voice.

B2B 170

B2B Brand Branding Education 170

Stephen Waddington

JANUARY 21, 2020

You’ll undoubtedly have suggestions for categories. I’ve set out the categories below with a little help from Ryan Wallman. Purpose washing Celebrating two-faced brands and organisations jumping on issues such as the environment and diversity that are otherwise wholly unconnected with their business.

Industry 125

Industry Pitching Agency Measurement 125

5W PR

MARCH 19, 2024

Technologies like light therapy (LED), micro-needling, micro-currents, and facial rollers are gaining traction for their diverse applications, ranging from anti-aging solutions to addressing skin ailments such as acne and rosacea. Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category.

Trends 88

Trends Consumer Conference Technology 88

Bianchi Biz Blog

FEBRUARY 1, 2024

Given the diverse media consumption habits shaped by a rich cultural tapestry, businesses must deploy varied content formats. Develop an integrated communication strategy that capitalizes on both realms, ensuring a comprehensive and well-rounded approach to engage a diverse audience. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Worse, social media companies averaged a score of just 46, below all other business categories. As a sector, technology has lost its luster. We’ve heard this before, of course.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

MARCH 9, 2021

As it happens, women are badly underrepresented in the category. The mini-crisis suffered by Burger King shows how tricky it can be to engage a specific, yet wildly diverse, customer segment. What followed was a thread announcing a BK-backed scholarship program for female professional chefs in the UK restaurant industry.

Internal 323

Internal International Crisis Brand 323

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories. A relevant topic trending among event and conference managers is diversity at business conference speaking panels. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Pros and cons Macro influencers have the potential to reach a broad and diverse audience. Nano influencers Nano influencers are the smallest category, with follower counts typically ranging from a few hundred to a few thousand.

Product Launch 78

Product Launch Local Small Business Advertising 78

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. Diversifying your influencer collaborations across multiple platforms can help reach a larger and more diverse audience.

Social Media 65

Social Media Video Viral Brand 65

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Organizations recognize that their stakeholders have diverse values, expectations, and geographic ties. In short, for any organization that sees itself as a category leader and good corporate citizen, it’s hard to avoid public dialogue. Here are my “rules of the road.”

Publicity 212

Publicity Corporate Employee Sports 212

Bianchi Biz Blog

OCTOBER 14, 2021

Here’s the category breakdown. related to Diversity / Equality. Taking a closer look at these topics, we discovered that most auto supplier ESG reports focused on these top five categories: 76% covered Environment/Energy. 64% did not cover Diversity & Equality. related to Environment / Energy. related to Community.

Report 78

Report Automotive Government Energy 78

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. Award submission opens mid-June with new categories! As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

NOVEMBER 20, 2020

First, we must understand that the broad category of “Hispanic” comprises diverse, heterogeneous populations of people from many different cultures and geographical locations. As Hispanics grow into a major force in the United States, the time has come for PR professionals to learn, listen and connect with this diverse demographic.

Marketing 180

Marketing Airlines Groups Community 180

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched. In doing so, this not only generated widespread attention for the movie but fostered a sense of inclusivity and empowerment, making Barbie more relatable and relevant to diverse audiences.

Film 118

Film Marketing Sports Hotels 118

Presspage

JANUARY 24, 2022

We are thrilled to announce our inaugural Advisory Board which brings together an experienced and diverse group of business leaders, with a shared passion and commitment for transforming the way corporate communications work.

Software 78

Software Corporate B2B Groups 78

Presspage

JANUARY 24, 2022

We are thrilled to announce our inaugural Advisory Board which brings together an experienced and diverse group of business leaders, with a shared passion and commitment for transforming the way corporate communications work.

Software 78

Software Corporate B2B Groups 78

Newsfile

MAY 11, 2023

The environmental category of ESG is seeing the largest increase in reporting out of all of the ESG categories. Diversity, Equity & Inclusion (DE&I) Efforts The social aspect plays a key role in your Environmental, Social, and Governance communications. To put it simply, your employees and stakeholders will be impressed.

Writing 52

Writing Energy Training Education 52

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. How can brands appeal to a diverse audience? How did you get your start in advertising and communication?

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Landis PR

APRIL 8, 2024

Companies’ sustainability and ESG reports are objectively reviewed and evaluated by a diverse team of analysts based on more than 800 questions and more than 4,000 data variables. And the entrants who do not make it to winning positions often receive no explanation as to why. The Integrity Star Award takes a completely different approach.

Company 59

Company Report Government Local 59

NewsWhip

JANUARY 27, 2020

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. But since its first recorded use in 2015, which year actually drew the most criticism? .

Film 88

Film Media Television Journalism 88

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Data-driven coverage can establish a brand as a category expert or leader. These audiences look for category insight and find… you! Unless you have massive scale, it’s not often representative of a mass category or even a segment. An asset that can earn branded media coverage is valuable — and that’s not all.

B2B 147

B2B Data Retail Survey 147

Burrelles Fresh Ideas

MARCH 19, 2024

Beyond traditional spa getaways and yoga retreats, wellness travel encompasses diverse experiences catering to mental, physical, and emotional health. Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024.

Travel 90

Travel Trends Tourism Transportation 90

Sword and the Script

MAY 18, 2021

33% said, “stories on furthering diversity, inclusion and equality.”. Propel looked at categories of pitches – sent to media publications of all tiers – and you can see the open rates fall and the response rates are low. Some of the story angles they are looking for this year include: 46% said, “new angles for COVID-19 coverage.”.

Study 165

Study Communications Survey Pitching 165

Deirdre Breakenridge

FEBRUARY 1, 2022

This diversity of age provides me with a rather interesting opportunity to gain observational insight on the values, fears, and habits of each group. The reality is, no one is perfect, and no one will ever truly reach 100% on each of the “FEEL First” categories. Observational insight isn’t enough, however, to understand a population.

Blogging 213

Blogging Ethics Leadership Course 213

Shift Communications

AUGUST 2, 2022

In the age of diversity, equity and inclusion, we know that the old schoolyard taunt, “sticks and stones may break my bones, but words will never hurt me,” has never been less true. By Leslie Clavin, VP, Editorial Services. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

JANUARY 4, 2021

For some consumers, particularly the younger ones, the change was linked to brand values in light of increased and accelerated calls for diversity and equality. Most revealing was that 84% or more of respondents said there was between a moderate to major need for improvement in all seven categories.

Marketing 88

Marketing Consumer Analysis Brand 88

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The commercial Gillette debuted in January was a different type of ad for the men’s razor category. It appointed a chief diversity officer and set up a diversity and inclusion board of outside experts and well recognized advocates. It started with several video mea culpas from Guido Barilla.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Don’t limit yourself to the “obvious” category. Just because a team launched a new B2B tech service doesn’t mean that the B2B tech category is best for the entry, and often it pays to enter in more than one category. New competitions crop up often, so it pays to keep up-to-date.

B2B 168

B2B Video Exercises Infographics 168

PRSay

AUGUST 25, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. That’s the good news. So where are we? percent Asian and 3.3

Measurement 86

Measurement Meeting Resources Creativity 86

Cision

NOVEMBER 21, 2016

” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. There is a great episode of NPR’s Invisibilia podcast called “The Power of Categories” that explores our affinity towards people that are similar to us (embedded below). Conclusion.

Social Media 120

Social Media How To Media LinkedIn 120

PRSay

OCTOBER 5, 2021

In those days, we focused on making sure people knew about the latest categories that Amazon was in,” said Herdener during a virtual fireside chat with PRSA’s CEO Linda Thomas Brooks on Oct. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In

Employee 214

Employee Leadership Crisis Management Viral 214

Mark My Words

JANUARY 29, 2016

The diversity in opinions crowding for attention since the nominations were announced a fortnight ago has ranged from timely reflections on the state of the film industry to ignorant drivel (here’s looking at you Charlotte). The tradesman’s entrance acting award is surely the ‘supporting’ category – supporting what exactly?

Film 60

Film System Measurement Industry 60

Maxim Behar

JANUARY 17, 2024

- 52% respondents in the survey said they started their first job between the ages of 14 and 18 - 44% started their first work commitments during their study between the ages of 19-24 - Only 4% fall into the category of 25–30-year-old To comment on the topic and the survey results, WorkTalent.com turned to Maxim Behar for an expert opinion.

Survey 64

Survey Study Course Financial 64

Sword and the Script

APRIL 18, 2023

If content in the “attract” categories dries up, so too will the number of prospects in the “convert” phase eventually. I’d add a word of caution that formats that aren’t tied to an “immediate buying decision” are probably fueling top-of-funnel. Here are some useful links: about , backstory , services and contact.

B2B 144

B2B Study Consumer Report 144

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The commercial Gillette debuted in January was a different type of ad for the men’s razor category. It appointed a chief diversity officer and set up a diversity and inclusion board of outside experts and well recognized advocates. It started with several video mea culpas from Guido Barilla.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

PRSay

AUGUST 11, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Survey 113

Survey Writing Crisis Communications Community 113

5W PR

APRIL 26, 2021

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. Most companies would likely register up to 25%. This became increasingly acute since the pandemic with many employees working remotely.

Corporate 88

Corporate Employee B2C Internal 88