ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

Burrelles Fresh Ideas

MARCH 19, 2024

According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture.

Travel 90

Travel Trends Tourism Transportation 90

Stern + Associates

OCTOBER 24, 2022

Gallo has “a long record of writing accessibly about workplace dynamics,” according to the Financial Times , and has written hundreds of articles for Harvard Business Review (HBR) as a contributing editor. “If you’ve ever lost sleep over a relationship at work, this book is for you. ” – Linda A.

Handbook 62

Handbook Construction Groups Government 62

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Continually reinforce your content by encouraging user reviews and placing additional trusted content. Determine what is working well and what isn’t.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR for Anyone

NOVEMBER 1, 2023

At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. She’s eyeing a potential book, hoping to broaden her impact and inspire others to embrace new ventures at any age. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Sports 130

Sports Training Retail YouTube 130

wiredPRworks

JULY 1, 2022

Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Use bullets to make your main points. Cover Every Position for Maximum Exposure.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Stephen Waddington

NOVEMBER 21, 2017

CIPR70: crowdsourced book. I’m editing a book for the CIPR’s 70 th anniversary in 2018. My job for November is to review all the submissions and commission essays. The book will go into production in March for publication in the summer. The NHS joins the CIPR in celebrating its 70th anniversary next year.

Local 61

Local Twitter Blogging Social Media 61

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 100

Software Reddit Marketing Survey 100

ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. Answer: stunning, comprehensive, and invaluable feedback on a first-time author’s 87,000-word book. Get a FREE Pre-Launch Copy of the Book. Did the book flow?

Google 101

Google Writing Skype Technology 101

wiredPRworks

MAY 23, 2022

Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. Book a 15 Minute Comp Consult www.TuneIntoTomorrow.com. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

NewsWhip

DECEMBER 31, 2019

We looked for standouts in these categories: Best Brand Utilizing Data. They kicked off their year end review with this video , and took to Twitter to show lists of what was the most popular by location. Finally one of my personal favorite categories this year, activations on viral social media moments. Let’s dive in. .

Brand 78

Brand Branding Film Instagram 78

The Proactive Report

MARCH 18, 2016

Seventy percent of consumers place peer recommendations and reviews above professionally written content. UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Seventy percent of consumers place peer recommendations and reviews above professionally written content. UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. I’d add one additional category for retention, because current customers are pretty important, especially for business models running on a subscription basis. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. But, how do you stand out so you can be sought out?

LinkedIn 52

LinkedIn Engineering SEO Training 52

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Buzzstream

MARCH 26, 2020

The important thing to keep in mind here is that you need to first identify your target audience, and then choose the category of YouTubers that caters to your specific audience. For example, Zoma Sleep uses the strategy of sending a free product (in this case, their sports mattress) to popular YouTubers in their niche to review.

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. But, how do you stand out so you can be sought out?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

APRIL 15, 2017

Several cycles of copy review tend to turn a sincere apology into a watered-down statement that uses insider jargon like “re-accommodate” that no one outside the corporate bubble understands. If you enjoyed this post, you might also like: Company that Wrote the Book on Crisis Comms Adds New Chapter. c) Leaders get a sheltered view.

Corporate 78

Corporate Airlines How To Crisis 78

David PR Group

OCTOBER 8, 2015

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. For decades, a limited number of publishing houses that distributed books through brick and mortar retailers controlled the book business.

Retail 40

Retail Print System Reputation 40

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. A good friend and media colleague, Paula Rizzo, has written an entire book on the subject. Nothing beats acknowledgment by industry peers for a job well done.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

FEBRUARY 23, 2011

Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. A copy of the book will also be given away. Image: edupov via Flickr, CC 2.0. Pittsburgh.

Meeting 101

Meeting Facebook Local Groups 101

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News. These tools are the modern equivalent of the little black book.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. Start your own newsletter – email newsletters have come back in style as organic reach on social media has declined.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

NOVEMBER 15, 2010

Here’s a quick review on optimizing a news release for Google News. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine.

Google 109

Google SEO Engineering Measurement 109

MaccaPR

JANUARY 6, 2015

P.S. Here''s our top 10 list as a downloadable PowerPoint presentation on SlideShare: 2014 Year In Review: Your Favorite MaccaPR Blog Posts from. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement. Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Karen Freberg

OCTOBER 13, 2019

In all cases and certification examples, I try to evaluate and determine which ones to choose from based on certain categories, such as: Coverage of materials. Since I have not taught my social media classes since 2018 (due to my sabbatical), this has given me some time to review what I will be done for my classes.

Social Media 72

Social Media Media Pinterest Education 72

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

NOVEMBER 23, 2010

I will never again trust a review this individual writes. Very simple: out of 100 paid for posts, you will get 100 positive reviews. That said, Id be surprised if everytime GM brought reporters to the Champs Elysee to test their formerly crappy cars the reviews were universally positive. Here’s the thing. money for posts.

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Right now I'm reading a book every 3-4 days, so I spend a lot of my time reading. In that time (about 15 years) I have written 10 books.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] A critical review together with responses from members of the original research team would be sufficient material for a paper in its own right.

Communications 60

Communications Analysis Web Handbook 60

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Facebook really fits in this category here, in just social and granted paid a little bit too. When was the last time you published an e-book?

Facebook 116

Facebook Video Brand Branding 116

Journalistics

JANUARY 27, 2016

I’ll warn you, I’ve pretty much shared everything I know on this topic – and as a result, have really written a small book on the topic for you. Review the following list to home in on the goal that’s most relevant to your strategy: Grow the audience. Increase engagement. Publish more content.

Blogging 58

Blogging Strategy How To Writing 58

ZudePR

JULY 20, 2016

9: Read Books. Take notes (yes, write in your book). Read what the book’s about before you read it. Read the Amazon reviews. When I’m done, I flick back through the book again and write up what I’ve learnt from it. Yes, there’ll usually be some subtle salesmanship in there but hey, that’s fine with me.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stephen Waddington

FEBRUARY 12, 2019

This is happening in almost every business and consumer category. It’s a book that I return to every couple of years. With thanks to daughter Freya Waddington for reviewing and proofing this essay. Native planning tools enable us to identify audiences and target messages. Dare to be useful and communicate in a human way.

Publicity 79

Publicity Community Pinterest Reputation 79